Social Media Ads vs. TV Advertising: Which One Will Win?

In a world where the number of cord-cutters increases with each passing day, companies looking to advertise their products or services often have to expand their channels beyond TV, even if they keep using the same medium. In the following blog post we’ll take a look at the differences between these two channels, with a […]


Can Artificial Intelligence Make Facebook Future-Proof?

Facebook’s Artificial Intelligence agenda The basic idea behind a social network relying on artificial intelligence to improve its services is pretty straightforward. An AI that has access to an immense amount of information that would make “big data” sound like a diminutive could cater more easily to the customers’ needs. Moreover, an AI-powered social network […]


Michael Kamleitner, Swat.io: “Snapchat Marketing Tools for Businesses”

We’ve recently launched our latest  eBook on the psychology of Snapchat marketing, featuring interviews from several Snapchat experts. I was proud and happy to give my take on the best available tools that businesses can use to manage their Snapchat presence and on why we’re witnessing all this hype around the platform. You’ll also find […]


How to Reach 1,000 eBook Downloads in Just One Day

Guestpost by Alex Chiuariu (Beaglecat) At the end of June, we’ve launched our take on how Snapchat can be used for leveraging digital marketing strategies in the form of an eBook titled The Psychology of Snapchat Marketing. In less than 24 hours since the launch, the download counter indicated a bit over 1,000, which by […]


Torben Einicke, F9: “Monitoring Snapchat Marketing for Artists, Brands & Influencers”

In light of our latest  eBook on the psychology of Snapchat marketing, we had the pleasure to interview Torben Einicke, the founder and CEO of F9, a consultancy company for digital communication and business development. Read his entire interview below and find out how you can measure the success of your Snapchat campaign, which tools to use, […]




Ana-Maria Birsan, Lieblingswort Communications: “How to Get Started with Snapchat Marketing”

As part of our recently launched eBook on the psychology of Snapchat marketing, we interviewed Ana-Maria Birsan, CEO and Managing Director at the Lieblingswort communications agency in Vienna. Ana has been holding workshops on how businesses should do Snapchat marketing for quite some time now. Read the whole interview below and learn  all about Snapchat’s core features for […]


Lisa Stadler, derStandard.at: “How and Why We Do Snapchat Marketing”

While putting together our latest eBook on the psychology of Snapchat marketing, we sat down with Lisa Stadler, Social Media Manager at derStandard.at, to discuss the content strategies that work best on the platform, Snapchat’s core features and how you can measure the success of Snapchat campaigns. Read the whole interview below and find out […]


How Will Virtual Reality Shape the Future of Customer Service?

The Future of Customer Service Could Be Tightly Connected to Virtual Reality Email and phone have long been the main pillars of customer service, but emerging technologies are determining companies to look into new ways of interacting with their clients. Virtual reality has gained a lot of traction this year, mainly in the video game […]