How to Brainstorm and Manage Ideas for your Social Media Content Plan

In this blog post we’re going over 7 of the most effective brainstorming techniques to manage your Social Media Content Plan. In addition, we’re exploring several tools that can facilitate brainstorming and managing your content ideas. Read on to find out which techniques and tools best fit your context. When wanting to tell a story for […]


How to Research and Engage Your Buyer Persona on Social Media

Businesses might find it difficult to pinpoint their target audience on social media platforms. Identifying the best channels, assessing the size of the audience and approaching it with the most engaging content needs some effort to put in. However, it’s entirely worth it, as directing your message at the people wanting to hear it will […]


10 Social Media FAQs and Their Answers

If you’re just getting started with your brand’s social media marketing strategy, you probably have a lot of questions. To give you a helping hand, we’ve covered the 10 social media FAQs that are most likely to pop into your mind. 1. Which social media platforms should my brand be present on? First things first, […]


5 Influencer Marketing Trends that Will Dominate 2017

Influencer marketing shifts the focus from targeting the masses to targeting key people that have an influence over the masses. As we pointed out in one of our recent blog posts, this form of marketing has become a social media hack in its own. In this blog post, we’re making 5 predictions on the influencer […]


5 Social Media Hacks that Will Work in 2017

Being present on social media is hardly enough nowadays. Brands often need to take shortcuts to increase their reach, get customers to repeatedly engage with their shared content, and boost trust in the products or services they have to offer. Such shortcuts take the form of time-saving services and marketing tactics that ensure a competitive […]



The 12 Best Instagram Features Launched in 2016

For Instagram, 2016 was quite a busy year that brought not only a revamped user interface but also a lot of new features. While some of these were original, others were “loosely” based on Instagram’s arch-rival, Snapchat (a comparison of these two photo-sharing platforms is available here). All in all, Instagram’s new features are meant […]


Your Top 10 Blog Posts of 2016

57 blog posts (31 on our german blog), 3 guest posts, 1 infograhpic and 5 eBooks – that was the year 2016 on our Swat.io blog in sheer numbers. But where there’s lots of content getting published, there are (hopefully!) readers as well! And so, like last year, we continue our end-of-the-year tradition to present you the […]


5 Ways Snapchat Transformed Itself in 2016

Snap Inc. may have lost Inc.’s 2016 Company of the Year title to Riot Games, but we still believe that it’s among the brands that made the most impact on the world this year. The company went through a rebranding, got into wearables, and launched plenty of features to etch itself in people’s minds for […]


Tumblr Marketing Tips for Your Business

When brands create visual marketing campaigns, they don’t typically pick Tumblr among their primary channels. Yet, the 555 million monthly users make the Yahoo-owned microblogging and social networking website a force to be reckoned with. Marketers who choose it for relaying their brands’ messages need to be aware of what’s working best on Tumblr. Calvin […]


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