Thomas Schranz, Blossom: “Chatbots Transform the Customer Support Experience in Every Industry”

As part of our recently launched eBook about Chatbots, Conversational UI and the Future of Online Interaction, we interviewed Thomas Schranz, Co-founder and CEO of Blossom. Read his interview below and learn how to find the right balance between chatbots and human interaction in customer service. 1.What industry would face the greatest challenges when implementing a […]

How to Leverage Pinterest for Marketing & SEO Purposes

As we’ve highlighted in our eBook The Psychology of Social Media Marketing, Pinterest is more than a visual bookmarking tool. Individuals typically use it for creating a visual representation of their future self and of their future belongings. With that in mind, brands can harness the power of visual content posted to this social network […]

Barbara Ondrisek, Like a Hipster: “When You Stop Developing Software, It Instantly Dies”

In light of our latest eBook on Chatbots, Conversational UI and the Future of Online Interaction, we had the pleasure to interview Barbara Ondrisek, aka “Bot Mother” 🙂  Read her interview below and find out how to overcome the most challenging aspects when developing chatbots, what platforms are the most important and which tools you […]

How to Get Started with Your Instagram Marketing Strategy

The 6-year old social networking service that enables people to share photos and videos either publicly or privately has been under Facebook’s umbrella since its infancy. Yet, the social network maintains its individuality and offers unique options for marketing. Companies planning to develop an Instagram marketing strategy need to keep in mind that there are […]

Free eBook: Chatbots – Conversational UI and the Future of Online Interaction

The numerous chatbot platforms and countless bots that have been launched in the past year alone indicate a revolution in how we’re interacting with software is upon us. These computer programs inhabit messaging services that we’re extremely familiar with, and enable both individuals and companies to interact with their audience in new ways. To provide […]

What Role Do Chatbots Play in the Future of Digital Marketing?

There’s no doubt that many chatbots currently available will end up having a commercial application that ranges from complementing products and services to providing customer service faster and often better than humans ever could. In this context, what could stop companies from using these digital helpers for marketing activities, too? In this blog post, we’re […]

5 Ways Chatbots Can Turn Around Customer Service

It has only been a few months since Facebook launched its Bots for Messenger platform, and companies have already started to develop thousands of chatbots in various fields. Customer service seems to be a common theme, at least for businesses, as every company owning a bot wants to provide quicker and better answers to as […]

How Publishers Can Gain Traction With a Bot Strategy

When Facebook announced the launch of the Bots for Messenger platform on April 12 at the F8 developer conference, the social platform knew that media outlets would be a sure way of gaining the hearts and minds of its actual and future users. Shortly after the announcement, CNN, Business Insider and TechCrunch, among many others, […]

Guest Post: Messaging Apps are Changing the Marketing Landscape

The recent rise in the use of messaging apps is staggering. In Q3 of 2015, monthly messaging app users surpassed monthly social media users, with no sign of slowing down. Messaging apps have changed the way we communicate with one another. We went from slow, cumbersome, costly SMS to rapid, light, and mostly free mobile […]

Best Practices: 8 Messenger Bots that Drive Online Interaction

In August, just four months after Facebook launched its own bot platform on Messenger, there were no less than 18,000 bots approved. While it’s beyond any doubt that not all of them were professionally built or are even worth a try, some are really impressive and practical. While there are already several directories of chatbots, […]