For Instagram, 2016 was quite a busy year that brought not only a revamped user interface but also a lot of new features. While some of these were original, others were “loosely” based on Instagram’s arch-rival, Snapchat (a comparison of these two photo-sharing platforms is available here). All in all, Instagram’s new features are meant […]
57 blog posts (31 on our german blog), 3 guest posts, 1 infograhpic and 5 eBooks – that was the year 2016 on our Swat.io blog in sheer numbers. But where there’s lots of content getting published, there are (hopefully!) readers as well! And so, like last year, we continue our end-of-the-year tradition to present you the […]
Snap Inc. may have lost Inc.’s 2016 Company of the Year title to Riot Games, but we still believe that it’s among the brands that made the most impact on the world this year. The company went through a rebranding, got into wearables, and launched plenty of features to etch itself in people’s minds for […]
When brands create visual marketing campaigns, they don’t typically pick Tumblr among their primary channels. Yet, the 555 million monthly users make the Yahoo-owned microblogging and social networking website a force to be reckoned with. Marketers who choose it for relaying their brands’ messages need to be aware of what’s working best on Tumblr. Calvin […]
Jake Cohn, shares the story behind And Chill, the chatbot that changes the movie recommendation experience for people worldwide.
Inspiring and captivating through meaningful messages is essential for brands who want to keep their name fresh in the minds of their audience. What better way to achieve this than through visual content? While photos and videos can convey entire messages on their own, sometimes they simply add a deeper dimension to the text. In this […]
Wow! My last announcement covering our recent improvements of the Swat.io Ticket Inbox is only two weeks old, yet I’m following up with more happy news for community managers today! And it’s not even Christmas, guys! 🎄 This time, we’ve been focussing on another central piece of Swat.io’s Ticket Box – user profiles! For those not familiar, Swat.io offers complete […]
Early last week, Instagram introduced two new updates that make the app more appealing to both individuals and businesses. While Instagram Direct added disappearing photos and videos for groups and friends, we’ll focus this blog post on the addition of live video in Instagram Stories, and how this feature makes the line between Instagram and […]
Video marketing entails numerous techniques that make your content more appealing to both search engines and your audience.
Visual content marketing campaigns that lead to audience engagement typically feature one or more of the following ingredients.