What Role Do Chatbots Play in the Future of Digital Marketing?

There’s no doubt that many chatbots currently available will end up having a commercial application that ranges from complementing products and services to providing customer service faster and often better than humans ever could. In this context, what could stop companies from using these digital helpers for marketing activities, too? In this blog post, we’re […]


5 Ways Chatbots Can Turn Around Customer Service

It has only been a few months since Facebook launched its Bots for Messenger platform, and companies have already started to develop thousands of chatbots in various fields. Customer service seems to be a common theme, at least for businesses, as every company owning a bot wants to provide quicker and better answers to as […]


How Publishers Can Gain Traction With a Bot Strategy

When Facebook announced the launch of the Bots for Messenger platform on April 12 at the F8 developer conference, the social platform knew that media outlets would be a sure way of gaining the hearts and minds of its actual and future users. Shortly after the announcement, CNN, Business Insider and TechCrunch, among many others, […]


Guest Post: Messaging Apps are Changing the Marketing Landscape

The recent rise in the use of messaging apps is staggering. In Q3 of 2015, monthly messaging app users surpassed monthly social media users, with no sign of slowing down. Messaging apps have changed the way we communicate with one another. We went from slow, cumbersome, costly SMS to rapid, light, and mostly free mobile […]


Best Practices: 8 Messenger Bots that Drive Online Interaction

In August, just four months after Facebook launched its own bot platform on Messenger, there were no less than 18,000 bots approved. While it’s beyond any doubt that not all of them were professionally built or are even worth a try, some are really impressive and practical. While there are already several directories of chatbots, […]


Social Media Ads vs. TV Advertising: Which One Will Win?

In a world where the number of cord-cutters increases with each passing day, companies looking to advertise their products or services often have to expand their channels beyond TV, even if they keep using the same medium. In the following blog post we’ll take a look at the differences between these two channels, with a […]


Can Artificial Intelligence Make Facebook Future-Proof?

Facebook’s Artificial Intelligence agenda The basic idea behind a social network relying on artificial intelligence to improve its services is pretty straightforward. An AI that has access to an immense amount of information that would make “big data” sound like a diminutive could cater more easily to the customers’ needs. Moreover, an AI-powered social network […]


Michael Kamleitner, Swat.io: “Snapchat Marketing Tools for Businesses”

We’ve recently launched our latest  eBook on the psychology of Snapchat marketing, featuring interviews from several Snapchat experts. I was proud and happy to give my take on the best available tools that businesses can use to manage their Snapchat presence and on why we’re witnessing all this hype around the platform. You’ll also find […]


How to Reach 1,000 eBook Downloads in Just One Day

Guestpost by Alex Chiuariu (Beaglecat) At the end of June, we’ve launched our take on how Snapchat can be used for leveraging digital marketing strategies in the form of an eBook titled The Psychology of Snapchat Marketing. In less than 24 hours since the launch, the download counter indicated a bit over 1,000, which by […]


Torben Einicke, F9: “Monitoring Snapchat Marketing for Artists, Brands & Influencers”

In light of our latest  eBook on the psychology of Snapchat marketing, we had the pleasure to interview Torben Einicke, the founder and CEO of F9, a consultancy company for digital communication and business development. Read his entire interview below and find out how you can measure the success of your Snapchat campaign, which tools to use, […]