In-House Monitoring Tools for the Biggest Social Platforms

Social media monitoring is the ongoing process of using a tool to track and analyze online mentions about your business, brand, and topics on social media channels. Also known as social media listening, you can use monitoring to listen to whatever is being said about your organization across the internet. The core purpose is to […]


Girls Run the Web: The Phenomenon of Female Influencers

Research shows that women influencers who use social media platforms as a marketing channel outperform men’s earnings by 35%. The increasing demand for influencers in the lifestyle and beauty niches sets the stage for a more valuable marketplace for women. Influencers, regardless of their niche, agree to market certain products for different reasons (e.g. profit, […]


Product Personalization: Campaigns to Get Inspired From

A personalized product is a product tailored to the needs and wants of the customer. On social media, product customization acts as a differentiator. Brands need to get ahead of the competition; meaning they must find a way to stand above the crowd in a very competitive market. Product personalization on social media: Boosts brand […]


Facebook Link Previews – The Current State & 5 Workarounds To Modify Link Posts After July 18th

It’s been a few weeks since I’ve originally reported on the deprecation of editing link previews on Facebook. To no surprise, the outcry of publishers losing a favourite tool in social content optimization was loud. I *was* surprised though, by Facebook’s reaction, not only reaching out to me after my initial post, but following up […]



Hype Your Product Pre-Launch with Social Media

Excited about your new product’s pre-launch? You should be. It’s the next big thing. Use social media to launch with a bang, and find a way to set yourself apart from the competition. Execution is key. Create buzz and tease the audience; draw people’s attention by creating anticipation and excitement. This will make the pre-launch […]


4 Ways To Build Customer Relationships with Social Media Monitoring

Social media monitoring means monitoring user activity on different social channels (e.g. Facebook, Twitter). The purpose is to monitor different types of social media content – blog posts, likes, shares, and comments –  and determine sentiment and volume of conversation about a topic, product or brand. Customer service departments can use monitoring to connect with […]


Facebook: The End of Custom Link Preview Snippets (Deprecation by July 18th)

 Update 2017-07-20, 19:00:  We’ve got another official update from Facebook! This email (see full text below) was sent to several media partners & publishers last Tuesday. The statement leaves some room for interpretation, but here is what we believe it means: Facebook introduces a permanent way to modify link previews for media publishers – and for those only (all other brands […]



How to Track the Success of Your Insta Stories

With great stories comes great responsibility – that should be your marketing mantra when using Insta Stories to track the success of your business on social media. Analyzing, measuring, and tracking stories help you have a better understanding of what goes through the mind of your audience. Metrics highlight behavior happening when nobody but automated […]


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