Social Media for Dummies. An Introduction.

The first article in our social media for dummies series deals with the top seven platforms used by marketers.  

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Surveys show that a staggering 93% of marketers use social media for business, with Facebook, Twitter and Google+ being the top three social media networks used by marketers. As a matter of fact, a report issued by Social Media Examiner has revealed that a significant 92% of all marketers indicated that their social media marketing efforts have generated more exposure for their businesses. Increasing traffic was the second major benefit, with 80% reporting positive results.

If you want get started with a social media marketing strategy but have no clue where to begin and don’t have an internal marketing department to do the work for you, this article on social media for dummies provides a few valuable pieces of information to help you learn which platforms might be significant for your business.

Nowadays, Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram and YouTube are the top seven platforms used by marketers, with Facebook leading the way.

The general social media for dummies statistics for these networks are as follows:

Facebook

social_media_for_dummiesFacebook was launched as a Harvard-only social network in 2004 but it was only in 2006 that the channel opened to the general public. Given the fact that Facebook has literally connected the world like no other social media channel, it is believed that its founding represents one of the biggest moments in the history of social networking.

  • There are now more than 1.39 billion monthly active Facebook users.
  • There are more than 50 million Facebook pages.
  • The most common reason to unlike a Facebook page is uninteresting posts.
  • 75% of the engagement on a post happens during the first 5 hours.

Twitter

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Many people see Twitter as the number one social media channel for breaking news. Twitter has come a long way since the early days of 2006, becoming one of the most popular social networks out there, together with Facebook.

  • There are 288 million monthly active users.
  • 76% of Twitter users now post status updates.
  • 34% of marketers have used Twitter to successfully generate leads.

Google+

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Google decided to launch its own social network in 2007 after becoming aware of the power of social media marketing. While Google+ gathered 25 million unique visitors shortly after launch, today’s status is a bit unclear: while some argue the platform is dying because of low engagement & user activity, others still believe in the significance of engaging on Google+.

  • The network now has over 318 million monthly active users.
  • 40% of marketers use Google+.
  • 70% of brands have a presence on Google+.
  • The +1 button from Google+ is used 5 million times per day.

LinkedIn

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LinkedIn was launched in 2003 as a more clean and professional network, providing a different perspective upon what social networking meant at that time. Instead of being a channel for teenagers and classmates sharing common interests, LinkedIn provided a unique approach, allowing business people to connect with other professionals in similar fields.

  • Has over 347 million members.
  • LinkedIn’s percentage of total global social sharing is 4%.
  • Sends 64% of social referrals to corporate homepage.

Instagram

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Instagram was founded in 2010, had 1 million users just 2 months after its launch and kept on growing ever since. Although three years ago, not many people used the photo and video sharing social network, now tens of millions of users use Instagram to connect with each other through visual as well as social communication and interaction.

  • Has 300 million monthly active users
  • On average, posts by top brands receive 216 comments, with 50 percent of comments being posted in the first six hours and 75 percent posted in the first 48 hours.
  • Users post 1,000 comments every second and like posts 1.2 billion times a day.
  • Instagram is only utilized by 28% of marketers in the industry.

Pinterest

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Pinterest stands on a fine line between an application and a social networking tool. It allows users to “pin” things online, similar with how they would pin them on a real bulletin board, but with the possibility to save all of their pins on their accounts in order to access them easily. Pinterest also allows users to follow friends and “repin” things that they have already pinned on their boards or browse a feed of items pinned by strangers if they are looking for some sort of inspiration.

  • There are 72.8 million Pinterest users.
  • Images Without Faces receive 23% more repins.
  • 15% of Pinterest users do not use any other social platform.
  • 27% of Pinterest users follow brands.
  • Pinterest brings an average of 300% more referral traffic to your site than the traffic generated by Facebook with a lower investment in budget, time and effort.

YouTube

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The social video channel was launched in May 2005, allowing billions of people to discover, watch and share videos. YouTube also provides a forum for users to connect with each other, while acting as a distribution platform for original content creators and advertisers of all sizes.

  • YouTube has more than 1 billion users.
  • 4 billion video views on YouTube/ day.
  • 75% Of Users visit the marketer’s website after viewing a video.
  • Website visitors are 64% more likely to buy a product on an online retail site after watching a video.
  • Over 700 YouTube videos are shared on Twitter each minute.
  • 100 million people take a social action on YouTube (likes, shares, comments, etc) every week.

That’s about it for the first article of our social media for dummies series. The next article in the series will focus upon Facebook tips and tricks. Stay tuned!

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About the Author

Ray Singca

Ray Singca is responsible for customer support at Swat.io, a Social Media Management solution that’s helping companies to improve their customer support & content management on Facebook, Twitter, Instagram and others. Swat.io is currently used by companies such as 3Österreich, Hitradio Ö3, ÖBB, Focus Online and Burda Intermedia.

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