All posts by Julia Berndl

About the Author

Julia Berndl

Julia Berndl is Junior Content Marketing Managerin at Swat.io, a Social Media Management solution that’s helping companies to improve their customer support & content management on Facebook, Twitter, Instagram and others. Swat.io is currently used by companies such as 3Österreich, Hitradio Ö3, ÖBB, Focus Online and Burda Intermedia.

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Girls Run the Web: The Phenomenon of Female Influencers

Research shows that women influencers who use social media platforms as a marketing channel outperform men’s earnings by 35%. The increasing demand for influencers in the lifestyle and beauty niches sets the stage for a more valuable marketplace for women. Influencers, regardless of their niche, agree to market certain products for different reasons (e.g. profit, […]



Product Personalization: Campaigns to Get Inspired From

A personalized product is a product tailored to the needs and wants of the customer. On social media, product customization acts as a differentiator. Brands need to get ahead of the competition; meaning they must find a way to stand above the crowd in a very competitive market. Product personalization on social media: Boosts brand […]



Hype Your Product Pre-Launch with Social Media

Excited about your new product’s pre-launch? You should be. It’s the next big thing. Use social media to launch with a bang, and find a way to set yourself apart from the competition. Execution is key. Create buzz and tease the audience; draw people’s attention by creating anticipation and excitement. This will make the pre-launch […]



4 Ways To Build Customer Relationships with Social Media Monitoring

Social media monitoring means monitoring user activity on different social channels (e.g. Facebook, Twitter). The purpose is to monitor different types of social media content – blog posts, likes, shares, and comments –  and determine sentiment and volume of conversation about a topic, product or brand. Customer service departments can use monitoring to connect with […]



5 Achievable Social Media Goals and How to Reach Them

For every social media marketer, it’s important to define goals for the activities that are planned. But did you know that only 9% of people who set goals also achieve them? Because these goals are broad, hence unattainable. The same often applies to social media goals. When you set the bar too high, you get […]



How to Track the Success of Your Insta Stories

With great stories comes great responsibility – that should be your marketing mantra when using Insta Stories to track the success of your business on social media. Analyzing, measuring, and tracking stories help you have a better understanding of what goes through the mind of your audience. Metrics highlight behavior happening when nobody but automated […]



How Brands Use Snapchat, Facebook and Instagram Stories

Snapchat was the first social platform to launch Stories. Instagram joined the party in 2016, followed by Facebook earlier this year. On Facebook and Instagram, the “Stories” feature is placed at the top of the newsfeed to ensure it’s the first thing users see when they open the app. Facebook has a much broader demographic […]



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