All posts by Florian Hieß

About the Author

Florian Hieß

Florian Hieß is Head of Digital Marketing at Swat.io, a Social Media Management solution that’s helping companies to improve their customer support & content management on Facebook, Twitter, Instagram and others. Swat.io is currently used by companies such as 3Österreich, Hitradio Ö3, ÖBB, Focus Online and Burda Intermedia.

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Becky Shindell, SEMrush: “Originality – A Core Attribute of Social Media Content”

In our latest eBook about Social Media Content “The Art of Social Media Content Creation” we’ve included an interview with Becky Shindell, Social Media Marketing Managerin at SEMrush. Read the whole interview below and find out how Becky is using Social Media to engage with potential customers, how SEMrush creates original content for social media […]



7 Features to Look for in Social Media Monitoring Tools

Brands that are just getting started with social media monitoring might have a hard time finding the best tool for the task. The criteria used for selecting the right tool has to be correlated at all times with the profile of the organization and product, as well as with the marketing strategy. Any major change […]



Marissa Emanuel, HubSpot: “Buyer Personas are Everything on Social Media”

In our latest eBook about Social Media Content “The Art of Social Media Content Creation” we’ve included an interview with Marissa Emanuele, Social Media Marketing Managerin at HubSpot. Read the whole interview below and find out how Marissa is using Social Media to engage with potential customers, how Hubspot uses Social Media through the inbound […]



3 Brands that Know the Meaning of Effective Social Listening

Social listening, if used properly, can represent an invaluable resource for increasing engagement, developing new content strategies and creating new advertising campaigns. In this day and age, simply being present on social media is far from enough, as brands also need to identify what their fans think when they’re not addressing them directly. Luckily, social […]



Using Social Media Listening for Better Customer Service

Social media listening first made its way into the PR/Communications department, where it acted as an early warning system for crises. Marketing followed next, and monitoring provided insights, as well as new ways for outreach and engagement. And still, it’s the Customer Service department where this activity could show its true potential. More and more […]



6 Social Media Monitoring Dos and Dont’s for Brands

At a first glance, social media monitoring seems so easy that anyone could do it. You first need to think about a use case, as well as the topics and keywords to monitor. Next, you choose a tool and a network to focus on, and proceed to listening what people have to say about your […]



How to Use Social Media Monitoring to Engage and Find New Leads

In the greater scheme of things, social media monitoring can help your brand with more than just keeping a close eye on your audience and competitors. Social media can be an effective platform for lead generation and sales, but monitoring amps the potential even more. With the right tools and tactics, this process can be […]



3 Ways Social Media Monitoring Gives You a Competitive Advantage

Thinking that it’s necessary to perform a competitor analysis based on social media monitoring only when launching a new business or a new product can put you in a dangerous position. Companies evolve very rapidly, they change their strategies all the time, and the marketing campaign they’re running today might look like nothing the one […]



How to Get Started with Social Media Monitoring

Making sure that your organization’s desired image is as close as possible to the real image involves keeping a close eye on both websites and social networks. The latter have become the preferred destination for praising and complaining about products and services. Because it’s not everyone’s intention to mark your brand on social media, you […]



3 Perspectives on Social Media Content Management

Editorial planning and the creation and publication of social media content are exciting topics and tasks that are often carried out very differently from one company to the next. That’s why we asked some of our customers and partners how they manage their company’s social media content planning. Specifically, we looked at how social media content […]



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