All posts by Michael Kamleitner

About the Author

Michael Kamleitner

Michael Kamleitner is CEO & Product Manager at Swat.io, a Social Media Management solution that’s helping companies to improve their customer support & content management on Facebook, Twitter, Instagram and others. Swat.io is currently used by companies such as 3Österreich, Hitradio Ö3, ÖBB, Focus Online and Burda Intermedia.

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Facebook Link Previews – How to Use Domain Verification to Modify Link Posts After December 2017

When it comes to the ability to modify link previews on Facebook, 2017 has been a rollercoaster of a year for social media managers! After announcing the full depreciation of the feature in June,  Facebook rolled back partially by offering a solution to media and news organisations with Link Ownership only a few months later. This approach […]



Facebook Link Previews – The Current State & 5 Workarounds To Modify Link Posts After July 18th

It’s been a few weeks since I’ve originally reported on the deprecation of editing link previews on Facebook. To no surprise, the outcry of publishers losing a favourite tool in social content optimization was loud. I *was* surprised though, by Facebook’s reaction, not only reaching out to me after my initial post, but following up […]



Facebook: The End of Custom Link Preview Snippets (Deprecation by July 18th)

 Update 2017-08-03:  I’ve written a followup – Facebook Link Previews – The Current State & 5 Workarounds To Modify Link Posts After July 18th!  Update 2017-07-20, 19:00:  We’ve got another official update from Facebook! This email (see full text below) was sent to several media partners & publishers last Tuesday. The statement leaves some room for interpretation, but here […]



Your Top 10 Blog Posts of 2016

57 blog posts (31 on our german blog), 3 guest posts, 1 infograhpic and 5 eBooks – that was the year 2016 on our Swat.io blog in sheer numbers. But where there’s lots of content getting published, there are (hopefully!) readers as well! And so, like last year, we continue our end-of-the-year tradition to present you the […]



Jake Cohn, And Chill: “The World’s Best Movie Recommendation Experience.”

Jake Cohn, shares the story behind And Chill, the chatbot that changes the movie recommendation experience for people worldwide.



Launching: People, not Profiles! Tagging & Linking of User Profiles

Wow! My last announcement covering our recent improvements of the Swat.io Ticket Inbox is only two weeks old, yet I’m following up with more happy news for community managers today! And it’s not even Christmas, guys! 🎄 This time, we’ve been focussing on another central piece of Swat.io’s Ticket Box – user profiles! For those not familiar, Swat.io offers complete […]



5 Ingredients for Engaging Visual Content Marketing Campaigns

Visual content marketing campaigns that lead to audience engagement typically feature one or more of the following ingredients.



Launching this Autumn: Improved Collaboration & Community Management with Ticket Inbox!

“Time flies by when you’re having fun (developing new Swat.io features)!” That’s what I keep hearing from our development team after an exceptionally busy autumn, focusing on various significant improvements on the Swat.io Ticket Inbox, which I have the pleasure introducing to you today! All features have been launched during the past few weeks, so you might […]



Free eBook: Chatbots – Conversational UI and the Future of Online Interaction

The numerous chatbot platforms and countless bots that have been launched in the past year alone indicate a revolution in how we’re interacting with software is upon us. These computer programs inhabit messaging services that we’re extremely familiar with, and enable both individuals and companies to interact with their audience in new ways. To provide […]



How Publishers Can Gain Traction With a Bot Strategy

When Facebook announced the launch of the Bots for Messenger platform on April 12 at the F8 developer conference, the social platform knew that media outlets would be a sure way of gaining the hearts and minds of its actual and future users. Shortly after the announcement, CNN, Business Insider and TechCrunch, among many others, […]



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