All posts by Ray Singca

About the Author

Ray Singca

Ray Singca is responsible for customer support at Swat.io, a Social Media Management solution that’s helping companies to improve their customer support & content management on Facebook, Twitter, Instagram and others. Swat.io is currently used by companies such as 3Österreich, Hitradio Ö3, ÖBB, Focus Online and Burda Intermedia.

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CES 2017 Gadgets that Brands Can Use for Marketing

The 50th edition of the Consumer Electronics Show has left a lot of people expecting for the exhibited products to be launched officially. Among them, social media and marketing experts saw CES 2017 gadgets as an opportunity to take their strategies to the next level. The trade show taking place in Las Vegas offered a […]



The 12 Best Instagram Features Launched in 2016

For Instagram, 2016 was quite a busy year that brought not only a revamped user interface but also a lot of new features. While some of these were original, others were “loosely” based on Instagram’s arch-rival, Snapchat (a comparison of these two photo-sharing platforms is available here). All in all, Instagram’s new features are meant […]



5 Ways Snapchat Transformed Itself in 2016

Snap Inc. may have lost Inc.’s 2016 Company of the Year title to Riot Games, but we still believe that it’s among the brands that made the most impact on the world this year. The company went through a rebranding, got into wearables, and launched plenty of features to etch itself in people’s minds for […]



Tumblr Marketing Tips for Your Business

When brands create visual marketing campaigns, they don’t typically pick Tumblr among their primary channels. Yet, the 555 million monthly users make the Yahoo-owned microblogging and social networking website a force to be reckoned with. Marketers who choose it for relaying their brands’ messages need to be aware of what’s working best on Tumblr. Calvin […]



Infographic: 6 Essential Visual Marketing Ingredients

Inspiring and captivating through meaningful messages is essential for brands who want to keep their name fresh in the minds of their audience. What better way to achieve this than through visual content? While photos and videos can convey entire messages on their own, sometimes they simply add a deeper dimension to the text. In this […]



Instagram Live Lets Brands Express Themselves In New Ways

Early last week, Instagram introduced two new updates that make the app more appealing to both individuals and businesses. While Instagram Direct added disappearing photos and videos for groups and friends, we’ll focus this blog post on the addition of live video in Instagram Stories, and how this feature makes the line between Instagram and […]



5 Video Marketing Tips for YouTube Content

Video marketing entails numerous techniques that make your content more appealing to both search engines and your audience.



Chris Messina, Uber: “How Can Brands Shrink Themselves to the Size of a Chatbot?”

In our latest eBook about Chatbots, Conversational UI and the Future of Online Interaction we’ve included an interview with Chris Messina, Developer Experience Lead at Uber. Read the whole piece below and find out what triggered the chatbot revolution, the areas where conversational UIs are superior to native apps, how companies cheaply scale up their […]



Snapchat vs. Instagram – An Eye-Opening Comparison for Brands

If imitation is the sincerest form of flattery, as Oscar Wilde said, then Instagram has been flattering Snapchat quite a lot this year. The recently launched Instagram Stories feature enables both individuals and brands to better promote themselves. However, the world couldn’t help but notice how similar to Snapchat Stories this feature is. Instagram CEO […]



Bernhard Hauser, oratio: “Customer Service Teams Can Coexist with Chatbots”

Featured in our latest eBook about Chatbots, Conversational UI and the Future of Online Interaction is an interview from Bernhard Hauser, CEO and Co-Founder of oratio. Read the whole piece below and find out whether customer service teams within eCommerce companies can coexist with chatbots, what the challenges are and how to overcome them. Furthermore, […]