All posts by Ray Singca

About the Author

Ray Singca

Ray Singca is responsible for customer support at Swat.io, a Social Media Management solution that’s helping companies to improve their customer support & content management on Facebook, Twitter, Instagram and others. Swat.io is currently used by companies such as 3Österreich, Hitradio Ö3, ÖBB, Focus Online and Burda Intermedia.

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Snapchat vs. Instagram – An Eye-Opening Comparison for Brands

If imitation is the sincerest form of flattery, as Oscar Wilde said, then Instagram has been flattering Snapchat quite a lot this year. The recently launched Instagram Stories feature enables both individuals and brands to better promote themselves. However, the world couldn’t help but notice how similar to Snapchat Stories this feature is. Instagram CEO […]



Bernhard Hauser, oratio: “Customer Service Teams Can Coexist with Chatbots”

Featured in our latest eBook about Chatbots, Conversational UI and the Future of Online Interaction is an interview from Bernhard Hauser, CEO and Co-Founder of oratio. Read the whole piece below and find out whether customer service teams within eCommerce companies can coexist with chatbots, what the challenges are and how to overcome them. Furthermore, […]



How Brands Use Facebook Live to Connect & Engage with Audiences

Initially developed as a solution for celebrities using the Mentions app to stay in touch with their fans, Facebook Live has now been available to the masses for some time. Basically, Facebook Live can be used by all users and Pages to keep friends and followers updated in a more engaging way. But how does […]



Matt Schlicht, Chatbots Magazine: “Bots Represent the Apps of the Messaging Platform World”

As part of our recently launched eBook about Chatbots, Conversational UI and the Future of Online Interaction, we had the pleasure and the opportunity to interview Matt Schlicht, Founder and Editor of Chatbots Magazine. Read his interview below and find out the recommended platforms and frameworks for chatbot development, how chatbots can help companies generate […]



Thomas Schranz, Blossom: “Chatbots Transform the Customer Support Experience in Every Industry”

As part of our recently launched eBook about Chatbots, Conversational UI and the Future of Online Interaction, we interviewed Thomas Schranz, Co-founder and CEO of Blossom. Read his interview below and learn how to find the right balance between chatbots and human interaction in customer service. 1.What industry would face the greatest challenges when implementing a […]



How to Leverage Pinterest for Marketing & SEO Purposes

As we’ve highlighted in our eBook The Psychology of Social Media Marketing, Pinterest is more than a visual bookmarking tool. Individuals typically use it for creating a visual representation of their future self and of their future belongings. With that in mind, brands can harness the power of visual content posted to this social network […]



Barbara Ondrisek, Like a Hipster: “When You Stop Developing Software, It Instantly Dies”

In light of our latest eBook on Chatbots, Conversational UI and the Future of Online Interaction, we had the pleasure to interview Barbara Ondrisek, aka “Bot Mother” 🙂  Read her interview below and find out how to overcome the most challenging aspects when developing chatbots, what platforms are the most important and which tools you […]



How to Get Started with Your Instagram Marketing Strategy

The 6-year old social networking service that enables people to share photos and videos either publicly or privately has been under Facebook’s umbrella since its infancy. Yet, the social network maintains its individuality and offers unique options for marketing. Companies planning to develop an Instagram marketing strategy need to keep in mind that there are […]



What Role Do Chatbots Play in the Future of Digital Marketing?

There’s no doubt that many chatbots currently available will end up having a commercial application that ranges from complementing products and services to providing customer service faster and often better than humans ever could. In this context, what could stop companies from using these digital helpers for marketing activities, too? In this blog post, we’re […]



5 Ways Chatbots Can Turn Around Customer Service

It has only been a few months since Facebook launched its Bots for Messenger platform, and companies have already started to develop thousands of chatbots in various fields. Customer service seems to be a common theme, at least for businesses, as every company owning a bot wants to provide quicker and better answers to as […]



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