All posts by Gerhard Stog

About the Author

Gerhard Stog

Gerhard Stog is Assistant Social Media Manager at Swat.io, a social media management solution that’s helping companies improve their customer support on Facebook, Twitter, Google+ and other platforms. Swat.io is currently used by companies such as 3Österreich, Hitradio Ö3, ÖBB, CHIP.de, Focus Online and Burda Intermedia.

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6 Tips on How to Measure Social Media Impact

Is there a way of keeping track of social media impact? When it comes to handling multiple social media accounts, marketing professionals oftentimes get ahead of themselves and forget to evaluate and reevaluate their strategy. How to measure social media impact? Sharing, liking, retweeting and favoriting isn’t enough. Interacting with customers and/or fans has to […]



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