Category Archives: Interviews

Dr. Susanna Gebauer, The Social M’s: “Social Media Content is All About Learning by Doing”

In our latest eBook about Social Media Content “The Art of Social Media Content Creation” we’ve included an interview with Susanna Gebauer, Founder & Marketing Consultant at The Social M’s. Read the whole interview below and find out what Susanna is doing to convert Social Media traffic, what KPIs she is focussing on with her […]


Paul Kubalek, Saalbach: “Building Authenticity through Social Media Storytelling”

In our latest eBook about Social Media Content “The Art of Social Media Content Creation” we’ve included an interview with Paul Kubalek, Digital Manager at Saalbach Tourist Board. Read the whole interview below and find out how Paul is using Social Media and Storytelling to attract people to their destination without being salesy, how Saalbach […]


Joe Sinkwitz, Intellifluence: “Influencer Marketing as part of Brands’ Social Content Strategies”

In our latest eBook about Social Media Content “The Art of Social Media Content Creation” we’ve included an interview with Joe Sinkwitz, CEO and Founder at Intellifluence. Read the whole interview below and find out how Joe is practicing Influencer Marketing to engage as a brand with potential customers, what KPIs are relevant and how […]


Becky Shindell, SEMrush: “Originality – A Core Attribute of Social Media Content”

In our latest eBook about Social Media Content “The Art of Social Media Content Creation” we’ve included an interview with Becky Shindell, Social Media Marketing Managerin at SEMrush. Read the whole interview below and find out how Becky is using Social Media to engage with potential customers, how SEMrush creates original content for social media […]


Marissa Emanuel, HubSpot: “Buyer Personas are Everything on Social Media”

In our latest eBook about Social Media Content “The Art of Social Media Content Creation” we’ve included an interview with Marissa Emanuele, Social Media Marketing Managerin at HubSpot. Read the whole interview below and find out how Marissa is using Social Media to engage with potential customers, how Hubspot uses Social Media through the inbound […]


3 Perspectives on Social Media Content Management

Editorial planning and the creation and publication of social media content are exciting topics and tasks that are often carried out very differently from one company to the next. That’s why we asked some of our customers and partners how they manage their company’s social media content planning. Specifically, we looked at how social media content […]


Jake Cohn, And Chill: “The World’s Best Movie Recommendation Experience.”

Jake Cohn, shares the story behind And Chill, the chatbot that changes the movie recommendation experience for people worldwide.


Chris Messina, Uber: “How Can Brands Shrink Themselves to the Size of a Chatbot?”

In our latest eBook about Chatbots, Conversational UI and the Future of Online Interaction we’ve included an interview with Chris Messina, Developer Experience Lead at Uber. Read the whole piece below and find out what triggered the chatbot revolution, the areas where conversational UIs are superior to native apps, how companies cheaply scale up their […]


Bernhard Hauser, oratio: “Customer Service Teams Can Coexist with Chatbots”

Featured in our latest eBook about Chatbots, Conversational UI and the Future of Online Interaction is an interview from Bernhard Hauser, CEO and Co-Founder of oratio. Read the whole piece below and find out whether customer service teams within eCommerce companies can coexist with chatbots, what the challenges are and how to overcome them. Furthermore, […]


Matt Schlicht, Chatbots Magazine: “Bots Represent the Apps of the Messaging Platform World”

As part of our recently launched eBook about Chatbots, Conversational UI and the Future of Online Interaction, we had the pleasure and the opportunity to interview Matt Schlicht, Founder and Editor of Chatbots Magazine. Read his interview below and find out the recommended platforms and frameworks for chatbot development, how chatbots can help companies generate […]


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