Category Archives: Interviews

Thomas Schranz, Blossom: “Chatbots Transform the Customer Support Experience in Every Industry”

As part of our recently launched eBook about Chatbots, Conversational UI and the Future of Online Interaction, we interviewed Thomas Schranz, Co-founder and CEO of Blossom. Read his interview below and learn how to find the right balance between chatbots and human interaction in customer service. 1.What industry would face the greatest challenges when implementing a […]


Barbara Ondrisek, Like a Hipster: “When You Stop Developing Software, It Instantly Dies”

In light of our latest eBook on Chatbots, Conversational UI and the Future of Online Interaction, we had the pleasure to interview Barbara Ondrisek, aka “Bot Mother” 🙂  Read her interview below and find out how to overcome the most challenging aspects when developing chatbots, what platforms are the most important and which tools you […]


Michael Kamleitner, Swat.io: “Snapchat Marketing Tools for Businesses”

We’ve recently launched our latest  eBook on the psychology of Snapchat marketing, featuring interviews from several Snapchat experts. I was proud and happy to give my take on the best available tools that businesses can use to manage their Snapchat presence and on why we’re witnessing all this hype around the platform. You’ll also find […]


Torben Einicke, F9: “Monitoring Snapchat Marketing for Artists, Brands & Influencers”

In light of our latest  eBook on the psychology of Snapchat marketing, we had the pleasure to interview Torben Einicke, the founder and CEO of F9, a consultancy company for digital communication and business development. Read his entire interview below and find out how you can measure the success of your Snapchat campaign, which tools to use, […]


Ana-Maria Birsan, Lieblingswort Communications: “How to Get Started with Snapchat Marketing”

As part of our recently launched eBook on the psychology of Snapchat marketing, we interviewed Ana-Maria Birsan, CEO and Managing Director at the Lieblingswort communications agency in Vienna. Ana has been holding workshops on how businesses should do Snapchat marketing for quite some time now. Read the whole interview below and learn  all about Snapchat’s core features for […]


Lisa Stadler, derStandard.at: “How and Why We Do Snapchat Marketing”

While putting together our latest eBook on the psychology of Snapchat marketing, we sat down with Lisa Stadler, Social Media Manager at derStandard.at, to discuss the content strategies that work best on the platform, Snapchat’s core features and how you can measure the success of Snapchat campaigns. Read the whole interview below and find out […]


Judith Denkmayr, VICE: “How Snapchat Marketing Works for Agencies and Brands”

As part of our latest eBook on the psychology of Snapchat marketing, we recently sat down with Judith Denkmayr, Chief Corporate Development & Communications Officer at VICE Austria, to discuss Snapchat’s potential for marketing agencies and brands. Read the whole interview below and find out why your brand needs to be on Snapchat, the main […]


Marcelo Namura, Bold (Brazil): “Our team’s efforts could change consumers’ lives”

If you’re reading this in English, then you might not even know that Swat.io is pretty big in Brasil. In fact, just this week we launched our Portuguese landing page! Our next interviewee is from sunny Brasil as well: Marcelo Namura is the Senior Business Intelligence and Media Manager at Bold, an São Paulo agency, which is part of […]


Emanuel Tiefenthaler, D/UNIT (Germany): “Reply to every single user comment.”

In our 4th round of Swat.io agency interviews we’ve taken a little trip to Munich to meet Emanuel Tiefenthaler from D/Unit, an agency specializing in digital sports marketing. However, the agency’s portfolio also sports some edible delights 😉 But find out for yourself! 1. Tell us a little bit about your clients, about who they are, their size, etc. D/Unit […]


Florian Deinhamer, bluforce group (Austria): “It’s important to put strategy first and define clear goals.”

Between you and us – we’re quite proud that our social media management tool Swat.io is being used by digital and marketing agencies all around the world. However, after our interviews with social media experts in Brasil and Jamaica, it’s high time we talked to a social media manager at one of Austria’s homegrown agencies. Florian Deinhamer, New Media Director at […]


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