Category Archives: Know-How

How to Track the Success of Your Insta Stories

With great stories comes great responsibility – that should be your marketing mantra when using Insta Stories to track the success of your business on social media. Analyzing, measuring, and tracking stories help you have a better understanding of what goes through the mind of your audience. Metrics highlight behavior happening when nobody but automated […]


How Brands Use Snapchat, Facebook and Instagram Stories

Snapchat was the first social platform to launch Stories. Instagram joined the party in 2016, followed by Facebook earlier this year. On Facebook and Instagram, the “Stories” feature is placed at the top of the newsfeed to ensure it’s the first thing users see when they open the app. Facebook has a much broader demographic […]


How Social Listening Helps Marketing Managers Improve Their Strategies

Marketing managers of medium and large companies are often tasked with providing structure to their teams, ensuring proper handling of the organization’s social media channels, and developing strategies that position the brand apart. Since all of these are meant to be achieved with a small team, finding solutions that increase the efficiency of all processes […]


5 Social Listening Tools You Should Know

There’s no shortage of social listening tools, and that can only be good news for brands from all industries. Whether you want to monitor your own brand, the competitors, niche-specific keywords, potential influencers or want to prospect geographical areas before expanding the market, chances are that there is a social media monitoring tool that can […]


7 Features to Look for in Social Media Monitoring Tools

Brands that are just getting started with social media monitoring might have a hard time finding the best tool for the task. The criteria used for selecting the right tool has to be correlated at all times with the profile of the organization and product, as well as with the marketing strategy. Any major change […]


Using Social Media Listening for Better Customer Service

Social media listening first made its way into the PR/Communications department, where it acted as an early warning system for crises. Marketing followed next, and monitoring provided insights, as well as new ways for outreach and engagement. And still, it’s the Customer Service department where this activity could show its true potential. More and more […]


6 Social Media Monitoring Dos and Dont’s for Brands

At a first glance, social media monitoring seems so easy that anyone could do it. You first need to think about a use case, as well as the topics and keywords to monitor. Next, you choose a tool and a network to focus on, and proceed to listening what people have to say about your […]


How to Use Social Media Monitoring to Engage and Find New Leads

In the greater scheme of things, social media monitoring can help your brand with more than just keeping a close eye on your audience and competitors. Social media can be an effective platform for lead generation and sales, but monitoring amps the potential even more. With the right tools and tactics, this process can be […]


3 Ways Social Media Monitoring Gives You a Competitive Advantage

Thinking that it’s necessary to perform a competitor analysis based on social media monitoring only when launching a new business or a new product can put you in a dangerous position. Companies evolve very rapidly, they change their strategies all the time, and the marketing campaign they’re running today might look like nothing the one […]


How to Get Started with Social Media Monitoring

Making sure that your organization’s desired image is as close as possible to the real image involves keeping a close eye on both websites and social networks. The latter have become the preferred destination for praising and complaining about products and services. Because it’s not everyone’s intention to mark your brand on social media, you […]


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