Category Archives: Know-How

How to Create a Unified Image Across All Social Media Channels

Social media inconsistency can affect branding negatively in several ways, that’s why a unified image across all social media channels is essential for your brand. First of all, brands can create a lot of confusion by not being consistent on each channel they communicate. Posting messages irregularly and switching topics with each new update are […]


How To Measure Content Effectiveness with Social Media Content KPIs

Keeping track of your social media content’s performance is an essential step in the content publishing process. Past and actual performance enable social media managers to pivot whenever necessary, not to mention that it can help them take better decisions and adapting their social media strategy. Regardless if you’re just getting started with your social […]


How to Pick the Best Time for Publishing Social Media Content

In this blog post, we’re going to discuss when it’s the best time to publish content on Social Media, why it’s important to be consistent, the specifics of each social network, and how a social media management platform could make your life easier. Now that you’ve gone through one or more brainstorming sessions and have […]


How to Integrate Brand Stories into Overall Brand Strategies

Telling brand stories on social media shouldn’t just be done for impressing the audience. Anyone witnessing a well-written story (or in this case social media content) should want to take the place of the protagonist. That’s even more the case with stories told on social media, as they are often overloaded with optimism. The entire […]


How to Brainstorm and Manage Ideas for your Social Media Content Plan

In this blog post we’re going over 7 of the most effective brainstorming techniques to manage your Social Media Content Plan. In addition, we’re exploring several tools that can facilitate brainstorming and managing your content ideas. Read on to find out which techniques and tools best fit your context. When wanting to tell a story for […]


How to Research and Engage Your Buyer Persona on Social Media

Businesses might find it difficult to pinpoint their target audience on social media platforms. Identifying the best channels, assessing the size of the audience and approaching it with the most engaging content needs some effort to put in. However, it’s entirely worth it, as directing your message at the people wanting to hear it will […]


10 Social Media FAQs and Their Answers

If you’re just getting started with your brand’s social media marketing strategy, you probably have a lot of questions. To give you a helping hand, we’ve covered the 10 social media FAQs that are most likely to pop into your mind. 1. Which social media platforms should my brand be present on? First things first, […]


5 Influencer Marketing Trends that Will Dominate 2017

Influencer marketing shifts the focus from targeting the masses to targeting key people that have an influence over the masses. As we pointed out in one of our recent blog posts, this form of marketing has become a social media hack in its own. In this blog post, we’re making 5 predictions on the influencer […]


5 Social Media Hacks that Will Work in 2017

Being present on social media is hardly enough nowadays. Brands often need to take shortcuts to increase their reach, get customers to repeatedly engage with their shared content, and boost trust in the products or services they have to offer. Such shortcuts take the form of time-saving services and marketing tactics that ensure a competitive […]


CES 2017 Gadgets that Brands Can Use for Marketing

The 50th edition of the Consumer Electronics Show has left a lot of people expecting for the exhibited products to be launched officially. Among them, social media and marketing experts saw CES 2017 gadgets as an opportunity to take their strategies to the next level. The trade show taking place in Las Vegas offered a […]


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