Category Archives: Know-How

Game-Changing Social Media Trends of 2018

The golden rule of digital marketing is to follow your target audience and promote your online business on the channel your customers spend their time. Social media has become an ever-changing ecosystem, and your ability to comply and adapt to recent developments is fundamental to the success of your business. Technology rules and your job […]


The Ultimate Style Guide for Messaging with Your Customers

Which apps do you use the most? If you’re like most of us, the answer will be clear: messenger apps. Messaging has disrupted our private communication and it’s about to change B2B communication as well. But there’s one catch: businesses aren’t used to this new way of communicating with their customers. It’s not email, it’s […]


How to Set up Your Instagram Business Account

With the advent of social media channels, the impact of visual content has increased in popularity in the past decade. Many brands still struggle to understand how visuals can help capture their audience’s attention. After being bought by Facebook for $1 billion in 2012, Instagram has gone from photo-sharing app to powerful social media network […]


How to Use Emojis as a Brand on Social Media

In the early days of text & instant messaging, emoticons were meant to convey standard emotions like a smile or a wink. Introduced in 2011 by Apple, the traditional emoji was meant to be a more versatile version of the conventional emoticons (which were simpler pictograms). Following the growth and expansion of Facebook, things took […]


Twitter Storytelling Hacks: How to Make the Most of 140 Characters

Twitter started in 2006 as a service that relied on mobile messaging. Users could use it to send/receive tweets on their computers too, but the aim was for the service to be accessed via mobile phone. The international standard length for a text message (SMS) is 160 characters. The founders of Twitter thought it would […]


Top 3 Social Media Metrics for the Biggest Social Channels

Social media metrics are comprised by data and statistics that provide insights into the performance levels of your social media marketing strategy. Some social media metrics are universal, and can be applied to more than one channel; others are tailored to match a specific platform. Out of dozens of social media metrics you can analyze […]


How to Make Your Video Go Viral on Social Media

Word of mouth holds a lot of power. The thing is, the internet has given people a megaphone that they can use to make themselves heard. Whether your brand is on Facebook, Youtube, Twitter, etc., understanding the mechanisms of video sharing across your social networks is crucial to crafting a successful marketing campaign. On social […]


The Benefits of Social Media Monitoring for Customer Service

Social media monitoring for customer service is all about using the right techniques, tools, and practices to delight, engage and improve the way customers perceive your company’s brand and business. Through monitoring, you can spot concerns and then respond more efficiently, hence pay better attention when providing excellent customer care. By catering to the needs […]


How to Set Up Your Swat.io Ticket Inbox for Social Media Monitoring

Just picture the powerful insights you could reap from conversations people are having about your brand and business on social media channels! Social media is the place where prospects and customers praise your products, ask for support, and express their concerns. To shape the way they perceive your brand, you have to become part of […]


The Digital DNA of the Perfect Facebook Post

For your brand and business to stand out on Facebook, it needs a personal “voice”. Make a difference with the perfect Facebook post. There’s no one-size-fits-all recipe because every business page has its own goals and objectives. But there are some general rules of thumb that apply. On Facebook, your aim should be to craft […]


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