Category Archives: Know-How

The Digital DNA of the Perfect Facebook Post

For your brand and business to stand out on Facebook, it needs a personal “voice”. Make a difference with the perfect Facebook post. There’s no one-size-fits-all recipe because every business page has its own goals and objectives. But there are some general rules of thumb that apply. On Facebook, your aim should be to craft […]


Social Media Updates You Might Have Missed in the Summer of 2017

This summer has brought exciting updates in the social media environment. With Facebook fighting off fake news and Instagram upgrading Instagram Stories with video replays, there’s no doubt that things are changing. Social media, as a digital marketing medium, is susceptible to recurring modifications because with every new update there’s a new opportunity for you […]


Unbreakable Social Media Marketing Laws

In social media marketing, things are changing at a fast pace. Nearly every day, a new feature or update becomes available, compelling you to adapt your strategy when major changes come up. Some of the rules, however, are unbreakable. Failing to implement them may have repercussions on your brand’s reputation. Getting started with social media […]


In-House Monitoring Tools for the Biggest Social Platforms

Social media monitoring is the ongoing process of using a tool to track and analyze online mentions about your business, brand, and topics on social media channels. Also known as social media listening, you can use monitoring to listen to whatever is being said about your organization across the internet. The core purpose is to […]


Girls Run the Web: The Phenomenon of Female Influencers

Research shows that women influencers who use social media platforms as a marketing channel outperform men’s earnings by 35%. The increasing demand for influencers in the lifestyle and beauty niches sets the stage for a more valuable marketplace for women. Influencers, regardless of their niche, agree to market certain products for different reasons (e.g. profit, […]


Product Personalization: Campaigns to Get Inspired From

A personalized product is a product tailored to the needs and wants of the customer. On social media, product customization acts as a differentiator. Brands need to get ahead of the competition; meaning they must find a way to stand above the crowd in a very competitive market. Product personalization on social media: Boosts brand […]


How Agile Learning Turns You into a Better Social Media Manager

How many of you used to have a MySpace page? A lot of people, probably. I did too, along with many of my friends. How many of you abandoned that page once Facebook came along? Everyone? That’s not really a surprise. Social media is subject to constant changes. Things come and go. Right now we […]


Hype Your Product Pre-Launch with Social Media

Excited about your new product’s pre-launch? You should be. It’s the next big thing. Use social media to launch with a bang, and find a way to set yourself apart from the competition. Execution is key. Create buzz and tease the audience; draw people’s attention by creating anticipation and excitement. This will make the pre-launch […]


4 Ways To Build Customer Relationships with Social Media Monitoring

Social media monitoring means monitoring user activity on different social channels (e.g. Facebook, Twitter). The purpose is to monitor different types of social media content – blog posts, likes, shares, and comments –  and determine sentiment and volume of conversation about a topic, product or brand. Customer service departments can use monitoring to connect with […]


5 Achievable Social Media Goals and How to Reach Them

For every social media marketer, it’s important to define goals for the activities that are planned. But did you know that only 9% of people who set goals also achieve them? Because these goals are broad, hence unattainable. The same often applies to social media goals. When you set the bar too high, you get […]


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