Category Archives: Tips

How to Make Your Video Go Viral on Social Media

Word of mouth holds a lot of power. The thing is, the internet has given people a megaphone that they can use to make themselves heard. Whether your brand is on Facebook, Youtube, Twitter, etc., understanding the mechanisms of video sharing across your social networks is crucial to crafting a successful marketing campaign. On social […]


Girls Run the Web: The Phenomenon of Female Influencers

Research shows that women influencers who use social media platforms as a marketing channel outperform men’s earnings by 35%. The increasing demand for influencers in the lifestyle and beauty niches sets the stage for a more valuable marketplace for women. Influencers, regardless of their niche, agree to market certain products for different reasons (e.g. profit, […]


9 Digital Marketing Conferences to Attend in 2016

Digital marketing is hard to master. Why? First of all, because of its complexity. Digital marketing encompasses social media marketing, UX, SEO, conversion rate optimization, content marketing, etc. Each of those is intricate enough to be delivered as a standalone marketing service. Secondly, the world of digital marketing is changing rapidly. What works today, will […]


March & April’s Best Social Media Management Tips

A collection of the most valuable social media management tips from the past two months. March and April were two very interesting and engaging months in terms of social media. The main focus was on the importance of providing valuable pieces of content, be they in articles or in comments posted on different channels. Another […]


10 Social Customer Service Tips

Some of the most valuable social customer service tips given by the pros. Providing effective customer services is one of the most challenging tasks for companies, especially with the rise of the internet. Everything is there for everybody to see. If brands fail at handling customer complaints, their reputation will suffer significant damage. What can […]


February’s Best Social Media Management Tips

February’s collection of the most valuable social media management tips. February was a very interesting month in terms of social media. In the first half, companies put all their efforts into creating social media campaigns for Valentine’s Day. The other half was dedicated to analysing those campaigns and finding new ways of improving the art […]


January’s Best Social Media Management Tips

The most valuable social media management tips as we step into 2015 New Year’s Eve is over. January is also over. Has social media taught us anything in the first month of the new year? And if it has, are the tips worth being cherished and mentioned in our personal social media “bible”? We’ll let […]


6 Tips on How to Measure Social Media Impact

Is there a way of keeping track of social media impact? When it comes to handling multiple social media accounts, marketing professionals oftentimes get ahead of themselves and forget to evaluate and reevaluate their strategy. How to measure social media impact? Sharing, liking, retweeting and favoriting isn’t enough. Interacting with customers and/or fans has to […]


7 Community Management tips for Social Media Key Account Officers

Social Media community management can be a nightmare, especially when you’re handling multiple Social Media accounts for several clients with a small team…


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