Tag Archives: Buyer Persona

Marissa Emanuel, HubSpot: “Buyer Personas are Everything on Social Media”

In our latest eBook about Social Media Content “The Art of Social Media Content Creation” we’ve included an interview with Marissa Emanuele, Social Media Marketing Managerin at HubSpot. Read the whole interview below and find out how Marissa is using Social Media to engage with potential customers, how Hubspot uses Social Media through the inbound […]


How to Research and Engage Your Buyer Persona on Social Media

Businesses might find it difficult to pinpoint their target audience on social media platforms. Identifying the best channels, assessing the size of the audience and approaching it with the most engaging content needs some effort to put in. However, it’s entirely worth it, as directing your message at the people wanting to hear it will […]


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