Tag Archives: Content Planning

Dr. Susanna Gebauer, The Social M’s: “Social Media Content is All About Learning by Doing”

In our latest eBook about Social Media Content “The Art of Social Media Content Creation” we’ve included an interview with Susanna Gebauer, Founder & Marketing Consultant at The Social M’s. Read the whole interview below and find out what Susanna is doing to convert Social Media traffic, what KPIs she is focussing on with her […]


Easy to Disinguish: “Unpublished Page Posts” in Calendar

Very often, your feedback is the starting point for a “Daily Improvement”! Like today, when we’ve changed how Facebook’s Unpublished Posts (also called “Dark” or “Hidden” Posts) are displayed in the Swat.io calendar. The striped, grey background (+ the “Eye”-icon) makes them much easier to separate from regular posts.  Btw. we have this great new feature that let’s […]


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