Tag Archives: Facebook

Facebook Link Previews – The Current State & 5 Workarounds To Modify Link Posts After July 18th

It’s been a few weeks since I’ve originally reported on the deprecation of editing link previews on Facebook. To no surprise, the outcry of publishers losing a favourite tool in social content optimization was loud. I *was* surprised though, by Facebook’s reaction, not only reaching out to me after my initial post, but following up […]


Facebook: The End of Custom Link Preview Snippets (Deprecation by July 18th)

 Update 2017-08-03:  I’ve written a followup – Facebook Link Previews – The Current State & 5 Workarounds To Modify Link Posts After July 18th!  Update 2017-07-20, 19:00:  We’ve got another official update from Facebook! This email (see full text below) was sent to several media partners & publishers last Tuesday. The statement leaves some room for interpretation, but here […]


Can Artificial Intelligence Make Facebook Future-Proof?

Facebook’s Artificial Intelligence agenda The basic idea behind a social network relying on artificial intelligence to improve its services is pretty straightforward. An AI that has access to an immense amount of information that would make “big data” sound like a diminutive could cater more easily to the customers’ needs. Moreover, an AI-powered social network […]


Launch: The All-New Swat.io Composer!

It’s been a while since we’ve had some major announcement on product updates here on the blog (we regularly post smaller improvements on Facebook, Twitter and of course http://status.swat.io). So, you might ask: has the Swat.io development team been on hiatus? Obviously, the answer is a loud and clear “no”, as I’m going to prove with this extended update […]


Facebook for Dummies

This Facebook for dummies article highlights the key features of the most widely-used social media channel and their benefits for businesses. Facebook started out in 2004 as a social network for college students. Nowadays, it is the most widely-used social media channel with over 1 billion active users and constantly shaping online interactions. Facebook has […]


Launch: Real Time Updates for Private Messages on Facebook

Real time conversations can be crucial to a company’s success on social media. Visitors want information as fast as possible. In most cases, they want them right now. Your organization’s reaction time can decide, whether or not a customer gives you the edge over your competition. A missed message or a late response can be factors […]


Easy to Disinguish: “Unpublished Page Posts” in Calendar

Very often, your feedback is the starting point for a “Daily Improvement”! Like today, when we’ve changed how Facebook’s Unpublished Posts (also called “Dark” or “Hidden” Posts) are displayed in the Swat.io calendar. The striped, grey background (+ the “Eye”-icon) makes them much easier to separate from regular posts.  Btw. we have this great new feature that let’s […]


Improved Location Targeting on Facebook: Cities & Regions

Earlier this week we’ve extended the Location Targeting capabilities of Facebook posts in our composer! Besides countries, you can now target for cities and regions! Check out the new options in the “Target”-section of the composer! Important: Please notice that Facebook currently supports regional targeting for selected countries only (not including Germany & Austria, unfortunately): United States, Brazil, UK, […]


Facebook @-Mentions + Auto-Complete for Twitter/Instagram

@-Mentions. Easily the no. 1 feature requested by our existing user base for YEARS! Today we’re happy to announce support for @-Mentions, and as a Bonus: Auto-Complete for Twitter & Instagram!


Native Scheduling on Facebook!

Ever wanted to pre-schedule the promotion of a Facebook post? With Native Scheduling you can now use Swat.io to (dark-)publish & advertise posts straight on your Facebook page!


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