It’s been a few weeks since I’ve originally reported on the deprecation of editing link previews on Facebook. To no surprise, the outcry of publishers losing a favourite tool in social content optimization was loud. I *was* surprised though, by Facebook’s reaction, not only reaching out to me after my initial post, but following up […]
Update 2017-08-03: I’ve written a followup – Facebook Link Previews – The Current State & 5 Workarounds To Modify Link Posts After July 18th! Update 2017-07-20, 19:00: We’ve got another official update from Facebook! This email (see full text below) was sent to several media partners & publishers last Tuesday. The statement leaves some room for interpretation, but here […]
Facebook’s Artificial Intelligence agenda The basic idea behind a social network relying on artificial intelligence to improve its services is pretty straightforward. An AI that has access to an immense amount of information that would make “big data” sound like a diminutive could cater more easily to the customers’ needs. Moreover, an AI-powered social network […]
It’s been a while since we’ve had some major announcement on product updates here on the blog (we regularly post smaller improvements on Facebook, Twitter and of course http://status.swat.io). So, you might ask: has the Swat.io development team been on hiatus? Obviously, the answer is a loud and clear “no”, as I’m going to prove with this extended update […]
This Facebook for dummies article highlights the key features of the most widely-used social media channel and their benefits for businesses. Facebook started out in 2004 as a social network for college students. Nowadays, it is the most widely-used social media channel with over 1 billion active users and constantly shaping online interactions. Facebook has […]
Very often, your feedback is the starting point for a “Daily Improvement”! Like today, when we’ve changed how Facebook’s Unpublished Posts (also called “Dark” or “Hidden” Posts) are displayed in the Swat.io calendar. The striped, grey background (+ the “Eye”-icon) makes them much easier to separate from regular posts. Btw. we have this great new feature that let’s […]
Earlier this week we’ve extended the Location Targeting capabilities of Facebook posts in our composer! Besides countries, you can now target for cities and regions! Check out the new options in the “Target”-section of the composer! Important: Please notice that Facebook currently supports regional targeting for selected countries only (not including Germany & Austria, unfortunately): United States, Brazil, UK, […]
@-Mentions. Easily the no. 1 feature requested by our existing user base for YEARS! Today we’re happy to announce support for @-Mentions, and as a Bonus: Auto-Complete for Twitter & Instagram!
Ever wanted to pre-schedule the promotion of a Facebook post? With Native Scheduling you can now use Swat.io to (dark-)publish & advertise posts straight on your Facebook page!