Tag Archives: Influencer Marketing Trends

Girls Run the Web: The Phenomenon of Female Influencers

Research shows that women influencers who use social media platforms as a marketing channel outperform men’s earnings by 35%. The increasing demand for influencers in the lifestyle and beauty niches sets the stage for a more valuable marketplace for women. Influencers, regardless of their niche, agree to market certain products for different reasons (e.g. profit, […]


5 Influencer Marketing Trends that Will Dominate 2017

Influencer marketing shifts the focus from targeting the masses to targeting key people that have an influence over the masses. As we pointed out in one of our recent blog posts, this form of marketing has become a social media hack in its own. In this blog post, we’re making 5 predictions on the influencer […]


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