With the advent of social media channels, the impact of visual content has increased in popularity in the past decade. Many brands still struggle to understand how visuals can help capture their audience’s attention. After being bought by Facebook for $1 billion in 2012, Instagram has gone from photo-sharing app to powerful social media network […]
For Instagram, 2016 was quite a busy year that brought not only a revamped user interface but also a lot of new features. While some of these were original, others were “loosely” based on Instagram’s arch-rival, Snapchat (a comparison of these two photo-sharing platforms is available here). All in all, Instagram’s new features are meant […]
57 blog posts (31 on our german blog), 3 guest posts, 1 infograhpic and 5 eBooks – that was the year 2016 on our Swat.io blog in sheer numbers. But where there’s lots of content getting published, there are (hopefully!) readers as well! And so, like last year, we continue our end-of-the-year tradition to present you the […]
Early last week, Instagram introduced two new updates that make the app more appealing to both individuals and businesses. While Instagram Direct added disappearing photos and videos for groups and friends, we’ll focus this blog post on the addition of live video in Instagram Stories, and how this feature makes the line between Instagram and […]
If imitation is the sincerest form of flattery, as Oscar Wilde said, then Instagram has been flattering Snapchat quite a lot this year. The recently launched Instagram Stories feature enables both individuals and brands to better promote themselves. However, the world couldn’t help but notice how similar to Snapchat Stories this feature is. Instagram CEO […]
The 6-year old social networking service that enables people to share photos and videos either publicly or privately has been under Facebook’s umbrella since its infancy. Yet, the social network maintains its individuality and offers unique options for marketing. Companies planning to develop an Instagram marketing strategy need to keep in mind that there are […]
@-Mentions. Easily the no. 1 feature requested by our existing user base for YEARS! Today we’re happy to announce support for @-Mentions, and as a Bonus: Auto-Complete for Twitter & Instagram!