Tag Archives: Optimization

6 Tips on How to Measure Social Media Impact

Is there a way of keeping track of social media impact? When it comes to handling multiple social media accounts, marketing professionals oftentimes get ahead of themselves and forget to evaluate and reevaluate their strategy. How to measure social media impact? Sharing, liking, retweeting and favoriting isn’t enough. Interacting with customers and/or fans has to […]


Facebook Newsfeed Update Penalizes Click-Bait, Favors Link-Posts

Facebook’s recent changes to the Newsfeed algorithm decrease the reach of “click-bait” while boosting legit brands link-posts! Many of our users have asked us how and if they will be affected by this change, so here’s our take!


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