Tag Archives: Social Media Content KPIs

Dr. Susanna Gebauer, The Social M’s: “Social Media Content is All About Learning by Doing”

In our latest eBook about Social Media Content “The Art of Social Media Content Creation” we’ve included an interview with Susanna Gebauer, Founder & Marketing Consultant at The Social M’s. Read the whole interview below and find out what Susanna is doing to convert Social Media traffic, what KPIs she is focussing on with her […]


Paul Kubalek, Saalbach: “Building Authenticity through Social Media Storytelling”

In our latest eBook about Social Media Content “The Art of Social Media Content Creation” we’ve included an interview with Paul Kubalek, Digital Manager at Saalbach Tourist Board. Read the whole interview below and find out how Paul is using Social Media and Storytelling to attract people to their destination without being salesy, how Saalbach […]


Joe Sinkwitz, Intellifluence: “Influencer Marketing as part of Brands’ Social Content Strategies”

In our latest eBook about Social Media Content “The Art of Social Media Content Creation” we’ve included an interview with Joe Sinkwitz, CEO and Founder at Intellifluence. Read the whole interview below and find out how Joe is practicing Influencer Marketing to engage as a brand with potential customers, what KPIs are relevant and how […]


Becky Shindell, SEMrush: “Originality – A Core Attribute of Social Media Content”

In our latest eBook about Social Media Content “The Art of Social Media Content Creation” we’ve included an interview with Becky Shindell, Social Media Marketing Managerin at SEMrush. Read the whole interview below and find out how Becky is using Social Media to engage with potential customers, how SEMrush creates original content for social media […]


Marissa Emanuel, HubSpot: “Buyer Personas are Everything on Social Media”

In our latest eBook about Social Media Content “The Art of Social Media Content Creation” we’ve included an interview with Marissa Emanuele, Social Media Marketing Managerin at HubSpot. Read the whole interview below and find out how Marissa is using Social Media to engage with potential customers, how Hubspot uses Social Media through the inbound […]


How To Measure Content Effectiveness with Social Media Content KPIs

Keeping track of your social media content’s performance is an essential step in the content publishing process. Past and actual performance enable social media managers to pivot whenever necessary, not to mention that it can help them take better decisions and adapting their social media strategy. Regardless if you’re just getting started with your social […]


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