Tag Archives: Social Media Listening

The Benefits of Social Media Monitoring for Customer Service

Social media monitoring for customer service is all about using the right techniques, tools, and practices to delight, engage and improve the way customers perceive your company’s brand and business. Through monitoring, you can spot concerns and then respond more efficiently, hence pay better attention when providing excellent customer care. By catering to the needs […]


How to Set Up Your Swat.io Ticket Inbox for Social Media Monitoring

Just picture the powerful insights you could reap from conversations people are having about your brand and business on social media channels! Social media is the place where prospects and customers praise your products, ask for support, and express their concerns. To shape the way they perceive your brand, you have to become part of […]


3 Brands that Know the Meaning of Effective Social Listening

Social listening, if used properly, can represent an invaluable resource for increasing engagement, developing new content strategies and creating new advertising campaigns. In this day and age, simply being present on social media is far from enough, as brands also need to identify what their fans think when they’re not addressing them directly. Luckily, social […]


Using Social Media Listening for Better Customer Service

Social media listening first made its way into the PR/Communications department, where it acted as an early warning system for crises. Marketing followed next, and monitoring provided insights, as well as new ways for outreach and engagement. And still, it’s the Customer Service department where this activity could show its true potential. More and more […]


How to Use Social Media Monitoring to Engage and Find New Leads

In the greater scheme of things, social media monitoring can help your brand with more than just keeping a close eye on your audience and competitors. Social media can be an effective platform for lead generation and sales, but monitoring amps the potential even more. With the right tools and tactics, this process can be […]


3 Ways Social Media Monitoring Gives You a Competitive Advantage

Thinking that it’s necessary to perform a competitor analysis based on social media monitoring only when launching a new business or a new product can put you in a dangerous position. Companies evolve very rapidly, they change their strategies all the time, and the marketing campaign they’re running today might look like nothing the one […]


How to Get Started with Social Media Monitoring

Making sure that your organization’s desired image is as close as possible to the real image involves keeping a close eye on both websites and social networks. The latter have become the preferred destination for praising and complaining about products and services. Because it’s not everyone’s intention to mark your brand on social media, you […]


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