Tag Archives: Social Media Management

3 Perspectives on Social Media Content Management

Editorial planning and the creation and publication of social media content are exciting topics and tasks that are often carried out very differently from one company to the next. That’s why we asked some of our customers and partners how they manage their company’s social media content planning. Specifically, we looked at how social media content […]


Marcelo Namura, Bold (Brazil): “Our team’s efforts could change consumers’ lives”

If you’re reading this in English, then you might not even know that Swat.io is pretty big in Brasil. In fact, just this week we launched our Portuguese landing page! Our next interviewee is from sunny Brasil as well: Marcelo Namura is the Senior Business Intelligence and Media Manager at Bold, an São Paulo agency, which is part of […]


Launch: WhatsApp Support for Swat.io – Social Media Management on all channels!

Broadcast & Private messaging – starting today, companies can finally integrate WhatsApp with their existing social media content- & customer service processes seamlessly!


Emanuel Tiefenthaler, D/UNIT (Germany): “Reply to every single user comment.”

In our 4th round of Swat.io agency interviews we’ve taken a little trip to Munich to meet Emanuel Tiefenthaler from D/Unit, an agency specializing in digital sports marketing. However, the agency’s portfolio also sports some edible delights 😉 But find out for yourself! 1. Tell us a little bit about your clients, about who they are, their size, etc. D/Unit […]


Florian Deinhamer, bluforce group (Austria): “It’s important to put strategy first and define clear goals.”

Between you and us – we’re quite proud that our social media management tool Swat.io is being used by digital and marketing agencies all around the world. However, after our interviews with social media experts in Brasil and Jamaica, it’s high time we talked to a social media manager at one of Austria’s homegrown agencies. Florian Deinhamer, New Media Director at […]


10 Solutions for Managing Social Media More Effectively

What you and your team should do to manage social media effectively Managing social media is always a tricky thing, as oftentimes you don’t know whether you’re doing it the right way. As discussed recently, there are signs that could be looked for when things don’t work out as planned. Still, once you’ve identified the […]


Bruno Maia, 14.ag (Brazil): “It is all about planning before creating.”

Working in a content agency is never easy. Founding one and being head of creative content is even more challenging. Every client is different, has different needs and expectations and agencies just need to find ways of being efficient while also staying profitable. We’ve recently interviewed Bruno Maia, Founder and Creative Content Chief at strategic content […]


Shaneel Simpson, CGR Communications (Jamaica): “Become super organized and learn to live in a super dynamic environment.”

Many believe that the position of Social Media Manager in an agency can be risky business. And it is! Handling social media can be very overwhelming, to the point where a Social Media Manager spends 12 hours/ day in the office, without a minute to spare. The main challenge is finding ways to better manage […]


10 Social Customer Service Tips

Some of the most valuable social customer service tips given by the pros. Providing effective customer services is one of the most challenging tasks for companies, especially with the rise of the internet. Everything is there for everybody to see. If brands fail at handling customer complaints, their reputation will suffer significant damage. What can […]


How Celebrities Manage their Twitter Account

Should Celebrities Outsource their Social Media Management? Celebrities are, in many ways, very similar to brands. When it comes to social media, some of them manage their own accounts, while others hire specialised people to do this job for them. Nowadays, Twitter is the preferred channel for fans-celebrities interactions. Fans can address questions to their […]


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