Tag Archives: Social Media Marketing

Unbreakable Social Media Marketing Laws

In social media marketing, things are changing at a fast pace. Nearly every day, a new feature or update becomes available, compelling you to adapt your strategy when major changes come up. Some of the rules, however, are unbreakable. Failing to implement them may have repercussions on your brand’s reputation. Getting started with social media […]


How to Integrate Brand Stories into Overall Brand Strategies

Telling brand stories on social media shouldn’t just be done for impressing the audience. Anyone witnessing a well-written story (or in this case social media content) should want to take the place of the protagonist. That’s even more the case with stories told on social media, as they are often overloaded with optimism. The entire […]


10 Social Media FAQs and Their Answers

If you’re just getting started with your brand’s social media marketing strategy, you probably have a lot of questions. To give you a helping hand, we’ve covered the 10 social media FAQs that are most likely to pop into your mind. 1. Which social media platforms should my brand be present on? First things first, […]


Your Top 10 Blog Posts of 2016

57 blog posts (31 on our german blog), 3 guest posts, 1 infograhpic and 5 eBooks – that was the year 2016 on our Swat.io blog in sheer numbers. But where there’s lots of content getting published, there are (hopefully!) readers as well! And so, like last year, we continue our end-of-the-year tradition to present you the […]


Lisa Stadler, derStandard.at: “How and Why We Do Snapchat Marketing”

While putting together our latest eBook on the psychology of Snapchat marketing, we sat down with Lisa Stadler, Social Media Manager at derStandard.at, to discuss the content strategies that work best on the platform, Snapchat’s core features and how you can measure the success of Snapchat campaigns. Read the whole interview below and find out […]


9 Digital Marketing Conferences to Attend in 2016

Digital marketing is hard to master. Why? First of all, because of its complexity. Digital marketing encompasses social media marketing, UX, SEO, conversion rate optimization, content marketing, etc. Each of those is intricate enough to be delivered as a standalone marketing service. Secondly, the world of digital marketing is changing rapidly. What works today, will […]


Free eBook: How To Leverage Psychology for Smarter Social Media Marketing

Consumers build brands. Therefore, it comes as no surprise that companies need to go the extra mile in order to nourish their perceptions and expectations with trustworthy brand experiences. In order to acknowledge at all times the current and potential needs of their audience, companies have turned to human psychology and how this impacts consumer […]


Star Wars: The Force Awakens – Social Media Marketing from Another Galaxy

How can brands improve their social media marketing by learning from the Star Wars frenzy? The Star Wars franchise is one of the most powerful brands which has built itself for almost four decades. The film series represented a turning point in the industry of Sci-Fi and changed the face of Hollywood. It became a […]


Launch: WhatsApp Support for Swat.io – Social Media Management on all channels!

Broadcast & Private messaging – starting today, companies can finally integrate WhatsApp with their existing social media content- & customer service processes seamlessly!


How to Draw an Effective Social Media Marketing Plan

Image source: Pixabay Where do you start with your social media marketing plan? Yes, as opposed to what many people still believe, businesses cannot post whatever and whenever on social media. They need to draft and follow a carefully engineered social media marketing plan in order to be able to measure the results of their […]


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