Tag Archives: Social Media Marketing

Facebook for Dummies

This Facebook for dummies article highlights the key features of the most widely-used social media channel and their benefits for businesses. Facebook started out in 2004 as a social network for college students. Nowadays, it is the most widely-used social media channel with over 1 billion active users and constantly shaping online interactions. Facebook has […]

Social Media KPIs for Dummies

What Are the Social Media KPIs that You Should Be Tracking? Image credits: Paul Kehrer CC Social media engagement, the new industry buzzword that promises to revolutionise marketing as well as customer services and bring loads of benefits along the way. You know it has to be valuable, continuous, on different social media platforms, etc. […]

Social Media for Dummies. An Introduction.

The first article in our social media for dummies series deals with the top seven platforms used by marketers.   Surveys show that a staggering 93% of marketers use social media for business, with Facebook, Twitter and Google+ being the top three social media networks used by marketers. As a matter of fact, a report […]

CEOs: 5 Reasons to Consider Social Media in Inbound Marketing

Businesses are still reluctant when it comes to inbound marketing. This is what they should know: Image credits: negativespace.co Almost a decade ago, inbound marketing was a new industry buzzword, otherwise known as “permission marketing”, as American author and public speaker Seth Godin used to call it. Nowadays, it has gradually become one of the […]

The Best Social Media Posts on April Fools’ Day 2015

What social media posts did brands have in store for April Fools’ Day? During this year’s April Fools’ Day, social media was literally filled with pranks and hoaxes made by brands worldwide. Some of them had been carefully planned and organised beforehand, while others were just made up on the spur-of-the-moment. We’ve seen some really […]

Top 7 Funny Brand Interactions on Social Media

Humour is an essential component in brands’ interactions on social media. Image Source: matteroffactsblog Nowadays, it’s very important for brands to interact with their customers via social media channels. This aspect is part of both their marketing strategies as well as their customer support approach. What adds value is the ability to allow two way […]

February’s Best Social Media Management Tips

February’s collection of the most valuable social media management tips. February was a very interesting month in terms of social media. In the first half, companies put all their efforts into creating social media campaigns for Valentine’s Day. The other half was dedicated to analysing those campaigns and finding new ways of improving the art […]

Top 10 Corporate Social Media Fails

What are some of the biggest corporate social media fails and why did they happen? Image credits: Pixabay cc Social media marketing has gotten trendier than many other marketing strategies over a relatively short period of time. Everybody is talking about it and companies are head over heels into recruiting the best people out there […]

How Celebrities Manage their Twitter Account

Should Celebrities Outsource their Social Media Management? Celebrities are, in many ways, very similar to brands. When it comes to social media, some of them manage their own accounts, while others hire specialised people to do this job for them. Nowadays, Twitter is the preferred channel for fans-celebrities interactions. Fans can address questions to their […]

10 Successful Social Media Strategies for Valentine’s Day

What social media strategies do companies use to attract more customers around Valentine’s Day? There are many holidays throughout the year: Christmas, New Year’s Eve, Easter. All of them are about family, friendship and love. However, only one special holiday uses hearts, teddy bears and roses to convey the idea of everlasting love and happiness: Valentine’s Day! Are you ready for it? Have you bought the perfect gift for your dearest one? These are some of the many questions […]

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