Tag Archives: Social Media Monitoring

In-House Monitoring Tools for the Biggest Social Platforms

Social media monitoring is the ongoing process of using a tool to track and analyze online mentions about your business, brand, and topics on social media channels. Also known as social media listening, you can use monitoring to listen to whatever is being said about your organization across the internet. The core purpose is to […]


4 Ways To Build Customer Relationships with Social Media Monitoring

Social media monitoring means monitoring user activity on different social channels (e.g. Facebook, Twitter). The purpose is to monitor different types of social media content – blog posts, likes, shares, and comments –  and determine sentiment and volume of conversation about a topic, product or brand. Customer service departments can use monitoring to connect with […]


How Social Listening Helps Marketing Managers Improve Their Strategies

Marketing managers of medium and large companies are often tasked with providing structure to their teams, ensuring proper handling of the organization’s social media channels, and developing strategies that position the brand apart. Since all of these are meant to be achieved with a small team, finding solutions that increase the efficiency of all processes […]


5 Social Listening Tools You Should Know

There’s no shortage of social listening tools, and that can only be good news for brands from all industries. Whether you want to monitor your own brand, the competitors, niche-specific keywords, potential influencers or want to prospect geographical areas before expanding the market, chances are that there is a social media monitoring tool that can […]


7 Features to Look for in Social Media Monitoring Tools

Brands that are just getting started with social media monitoring might have a hard time finding the best tool for the task. The criteria used for selecting the right tool has to be correlated at all times with the profile of the organization and product, as well as with the marketing strategy. Any major change […]


3 Brands that Know the Meaning of Effective Social Listening

Social listening, if used properly, can represent an invaluable resource for increasing engagement, developing new content strategies and creating new advertising campaigns. In this day and age, simply being present on social media is far from enough, as brands also need to identify what their fans think when they’re not addressing them directly. Luckily, social […]


Using Social Media Listening for Better Customer Service

Social media listening first made its way into the PR/Communications department, where it acted as an early warning system for crises. Marketing followed next, and monitoring provided insights, as well as new ways for outreach and engagement. And still, it’s the Customer Service department where this activity could show its true potential. More and more […]


6 Social Media Monitoring Dos and Dont’s for Brands

At a first glance, social media monitoring seems so easy that anyone could do it. You first need to think about a use case, as well as the topics and keywords to monitor. Next, you choose a tool and a network to focus on, and proceed to listening what people have to say about your […]


How to Use Social Media Monitoring to Engage and Find New Leads

In the greater scheme of things, social media monitoring can help your brand with more than just keeping a close eye on your audience and competitors. Social media can be an effective platform for lead generation and sales, but monitoring amps the potential even more. With the right tools and tactics, this process can be […]


3 Ways Social Media Monitoring Gives You a Competitive Advantage

Thinking that it’s necessary to perform a competitor analysis based on social media monitoring only when launching a new business or a new product can put you in a dangerous position. Companies evolve very rapidly, they change their strategies all the time, and the marketing campaign they’re running today might look like nothing the one […]


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