Tag Archives: Social Media

The 12 Best Instagram Features Launched in 2016

For Instagram, 2016 was quite a busy year that brought not only a revamped user interface but also a lot of new features. While some of these were original, others were “loosely” based on Instagram’s arch-rival, Snapchat (a comparison of these two photo-sharing platforms is available here). All in all, Instagram’s new features are meant […]


How to Get Started with Your Instagram Marketing Strategy

The 6-year old social networking service that enables people to share photos and videos either publicly or privately has been under Facebook’s umbrella since its infancy. Yet, the social network maintains its individuality and offers unique options for marketing. Companies planning to develop an Instagram marketing strategy need to keep in mind that there are […]


Social Media Ads vs. TV Advertising: Which One Will Win?

In a world where the number of cord-cutters increases with each passing day, companies looking to advertise their products or services often have to expand their channels beyond TV, even if they keep using the same medium. In the following blog post we’ll take a look at the differences between these two channels, with a […]


7 Social Media Experts and What You Can Learn from Their Blogs

While social networks like Facebook or Twitter mainly act as powerful distribution channels, even social media experts turn to blogs to convey their most valuable content. If updates on social media typically reach only the ones who already follow or like the entity who has posted, blogs are a completely different thing. They act as […]


6 Ways to Use Snapchat for Marketing

We’re pretty sure you’ve heard of Snapchat before. It’s the new big thing in social media that leaves brands wondering: can it really be used for marketing purposes? First of all, let’s take a look at the magnitude of the Snapchat phenomenon. Snapchat’s potential for marketing is best explained by numbers. 18% of US social […]


Why Do People Share, Like and Favourite on Social Media?

People like to interact with content. In a single minute, we send out 347,000 tweets; like 4,166,667 pieces of content on Facebook; like 1,736,111 photos on Instagram; and upload 300 hours of new video on YouTube. Given that psychology has always been interested in finding answers to questions of why we behave the way we […]


January’s Best Social Media Management Tips

The most valuable social media management tips as we step into 2015 New Year’s Eve is over. January is also over. Has social media taught us anything in the first month of the new year? And if it has, are the tips worth being cherished and mentioned in our personal social media “bible”? We’ll let […]


6 Tips on How to Measure Social Media Impact

Is there a way of keeping track of social media impact? When it comes to handling multiple social media accounts, marketing professionals oftentimes get ahead of themselves and forget to evaluate and reevaluate their strategy. How to measure social media impact? Sharing, liking, retweeting and favoriting isn’t enough. Interacting with customers and/or fans has to […]


7 Community Management tips for Social Media Key Account Officers

Social Media community management can be a nightmare, especially when you’re handling multiple Social Media accounts for several clients with a small team…


Fast Foods, Fast Replies – Managing Social Media for Effective Customer Support

Fast food chains are huge companies with thousands, even millions of customers. This means that, every minute, they are dealing with the challenge of providing immediate responses to their clients’ questions and complaints. Are they good at using social media to provide an efficient customer support? Some are doing a great job, whereas others have still a long way to go.