Tag Archives: Social Media

How to Get Started with Social Media Monitoring

Making sure that your organization’s desired image is as close as possible to the real image involves keeping a close eye on both websites and social networks. The latter have become the preferred destination for praising and complaining about products and services. Because it’s not everyone’s intention to mark your brand on social media, you […]


How to Research and Engage Your Buyer Persona on Social Media

Businesses might find it difficult to pinpoint their target audience on social media platforms. Identifying the best channels, assessing the size of the audience and approaching it with the most engaging content needs some effort to put in. However, it’s entirely worth it, as directing your message at the people wanting to hear it will […]


10 Social Media FAQs and Their Answers

If you’re just getting started with your brand’s social media marketing strategy, you probably have a lot of questions. To give you a helping hand, we’ve covered the 10 social media FAQs that are most likely to pop into your mind. 1. Which social media platforms should my brand be present on? First things first, […]


5 Social Media Hacks that Will Work in 2017

Being present on social media is hardly enough nowadays. Brands often need to take shortcuts to increase their reach, get customers to repeatedly engage with their shared content, and boost trust in the products or services they have to offer. Such shortcuts take the form of time-saving services and marketing tactics that ensure a competitive […]


The 12 Best Instagram Features Launched in 2016

For Instagram, 2016 was quite a busy year that brought not only a revamped user interface but also a lot of new features. While some of these were original, others were “loosely” based on Instagram’s arch-rival, Snapchat (a comparison of these two photo-sharing platforms is available here). All in all, Instagram’s new features are meant […]


How to Get Started with Your Instagram Marketing Strategy

The 6-year old social networking service that enables people to share photos and videos either publicly or privately has been under Facebook’s umbrella since its infancy. Yet, the social network maintains its individuality and offers unique options for marketing. Companies planning to develop an Instagram marketing strategy need to keep in mind that there are […]


Social Media Ads vs. TV Advertising: Which One Will Win?

In a world where the number of cord-cutters increases with each passing day, companies looking to advertise their products or services often have to expand their channels beyond TV, even if they keep using the same medium. In the following blog post we’ll take a look at the differences between these two channels, with a […]


7 Social Media Experts and What You Can Learn from Their Blogs

While social networks like Facebook or Twitter mainly act as powerful distribution channels, even social media experts turn to blogs to convey their most valuable content. If updates on social media typically reach only the ones who already follow or like the entity who has posted, blogs are a completely different thing. They act as […]


6 Ways to Use Snapchat for Marketing

We’re pretty sure you’ve heard of Snapchat before. It’s the new big thing in social media that leaves brands wondering: can it really be used for marketing purposes? First of all, let’s take a look at the magnitude of the Snapchat phenomenon. Snapchat’s potential for marketing is best explained by numbers. 18% of US social […]


Why Do People Share, Like and Favourite on Social Media?

People like to interact with content. In a single minute, we send out 347,000 tweets; like 4,166,667 pieces of content on Facebook; like 1,736,111 photos on Instagram; and upload 300 hours of new video on YouTube. Given that psychology has always been interested in finding answers to questions of why we behave the way we […]


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