Tag Archives: Social Media

Game-Changing Social Media Trends of 2018

The golden rule of digital marketing is to follow your target audience and promote your online business on the channel your customers spend their time. Social media has become an ever-changing ecosystem, and your ability to comply and adapt to recent developments is fundamental to the success of your business. Technology rules and your job […]


Social Media Updates You Might Have Missed in the Summer of 2017

This summer has brought exciting updates in the social media environment. With Facebook fighting off fake news and Instagram upgrading Instagram Stories with video replays, there’s no doubt that things are changing. Social media, as a digital marketing medium, is susceptible to recurring modifications because with every new update there’s a new opportunity for you […]


Hype Your Product Pre-Launch with Social Media

Excited about your new product’s pre-launch? You should be. It’s the next big thing. Use social media to launch with a bang, and find a way to set yourself apart from the competition. Execution is key. Create buzz and tease the audience; draw people’s attention by creating anticipation and excitement. This will make the pre-launch […]


How to Get Started with Social Media Monitoring

Making sure that your organization’s desired image is as close as possible to the real image involves keeping a close eye on both websites and social networks. The latter have become the preferred destination for praising and complaining about products and services. Because it’s not everyone’s intention to mark your brand on social media, you […]


How to Research and Engage Your Buyer Persona on Social Media

Businesses might find it difficult to pinpoint their target audience on social media platforms. Identifying the best channels, assessing the size of the audience and approaching it with the most engaging content needs some effort to put in. However, it’s entirely worth it, as directing your message at the people wanting to hear it will […]


10 Social Media FAQs and Their Answers

If you’re just getting started with your brand’s social media marketing strategy, you probably have a lot of questions. To give you a helping hand, we’ve covered the 10 social media FAQs that are most likely to pop into your mind. 1. Which social media platforms should my brand be present on? First things first, […]


5 Social Media Hacks that Will Work in 2017

Being present on social media is hardly enough nowadays. Brands often need to take shortcuts to increase their reach, get customers to repeatedly engage with their shared content, and boost trust in the products or services they have to offer. Such shortcuts take the form of time-saving services and marketing tactics that ensure a competitive […]


The 12 Best Instagram Features Launched in 2016

For Instagram, 2016 was quite a busy year that brought not only a revamped user interface but also a lot of new features. While some of these were original, others were “loosely” based on Instagram’s arch-rival, Snapchat (a comparison of these two photo-sharing platforms is available here). All in all, Instagram’s new features are meant […]


How to Get Started with Your Instagram Marketing Strategy

The 6-year old social networking service that enables people to share photos and videos either publicly or privately has been under Facebook’s umbrella since its infancy. Yet, the social network maintains its individuality and offers unique options for marketing. Companies planning to develop an Instagram marketing strategy need to keep in mind that there are […]


Social Media Ads vs. TV Advertising: Which One Will Win?

In a world where the number of cord-cutters increases with each passing day, companies looking to advertise their products or services often have to expand their channels beyond TV, even if they keep using the same medium. In the following blog post we’ll take a look at the differences between these two channels, with a […]


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