Tag Archives: Social Media

6 Ways to Use Snapchat for Marketing

We’re pretty sure you’ve heard of Snapchat before. It’s the new big thing in social media that leaves brands wondering: can it really be used for marketing purposes? First of all, let’s take a look at the magnitude of the Snapchat phenomenon. Snapchat’s potential for marketing is best explained by numbers. 18% of US social […]


Why Do People Share, Like and Favourite on Social Media?

People like to interact with content. In a single minute, we send out 347,000 tweets; like 4,166,667 pieces of content on Facebook; like 1,736,111 photos on Instagram; and upload 300 hours of new video on YouTube. Given that psychology has always been interested in finding answers to questions of why we behave the way we […]


January’s Best Social Media Management Tips

The most valuable social media management tips as we step into 2015 New Year’s Eve is over. January is also over. Has social media taught us anything in the first month of the new year? And if it has, are the tips worth being cherished and mentioned in our personal social media “bible”? We’ll let […]


6 Tips on How to Measure Social Media Impact

Is there a way of keeping track of social media impact? When it comes to handling multiple social media accounts, marketing professionals oftentimes get ahead of themselves and forget to evaluate and reevaluate their strategy. How to measure social media impact? Sharing, liking, retweeting and favoriting isn’t enough. Interacting with customers and/or fans has to […]


7 Community Management tips for Social Media Key Account Officers

Social Media community management can be a nightmare, especially when you’re handling multiple Social Media accounts for several clients with a small team…


Fast Foods, Fast Replies – Managing Social Media for Effective Customer Support

Fast food chains are huge companies with thousands, even millions of customers. This means that, every minute, they are dealing with the challenge of providing immediate responses to their clients’ questions and complaints. Are they good at using social media to provide an efficient customer support? Some are doing a great job, whereas others have still a long way to go.


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