Tag Archives: Social Media

6 Tips on How to Measure Social Media Impact

Is there a way of keeping track of social media impact? When it comes to handling multiple social media accounts, marketing professionals oftentimes get ahead of themselves and forget to evaluate and reevaluate their strategy. How to measure social media impact? Sharing, liking, retweeting and favoriting isn’t enough. Interacting with customers and/or fans has to […]


7 Community Management tips for Social Media Key Account Officers

Social Media community management can be a nightmare, especially when you’re handling multiple Social Media accounts for several clients with a small team…


Fast Foods, Fast Replies – Managing Social Media for Effective Customer Support

Fast food chains are huge companies with thousands, even millions of customers. This means that, every minute, they are dealing with the challenge of providing immediate responses to their clients’ questions and complaints. Are they good at using social media to provide an efficient customer support? Some are doing a great job, whereas others have still a long way to go.


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