Social Media 2019: Figures and Benchmarks for Your Marketing

How well am I doing in comparison with others? A lot of times, you should avoid asking yourself this question. In Social Media Marketing however, it makes sense to evaluate yourself continuously. After all, the answer to this question provides valuable insights into where you are at with your company. But how good is good […]


Competitor Analysis: How to Spy on Facebook Ads from Your Business Rivals

If you want to be a successful player in your market, you need to know what your competition is up to. This holds true for their Facebook ad campaigns too, considering that paid ads grow in importance steadily. It only seems natural to learn from others’ accomplishments and mistakes and draw inspiration from them for […]


Feature Update February: Here Comes the New Calendar!

Good news from the Swat.io development team: The new calendar is ready for rollout. In today’s blog post I can give you all the information about the implementation. In addition to numerous improvements to the calendar, some feature requests from Swat.io customers were implemented as well. Find out which new features will support you with […]


Google AMP Stories – Google’s Brand-New Content Format

AMP Stories, the new content format within Google’s AMP framework, is now available for free to everyone who’s curious. Keeping in line with the tradition of Instagram and Facebook Stories, this new feature is sure to transform mobile content pieces into true eye-catchers. But with almost all social networks currently employing Story formats, how much […]


Boost Your Business With Hashtags: The Ultimate Guide 2019

The role that hashtags play in Social Media is being underestimated quite frequently. However, in 2019 too, the popular combination of numbers, letters, and the # symbol are much more than just a pastime for bored Instagram and Twitter users. Put to good use, they allow for your content to be found, and further your […]


Feature Update January: New Options in the Channel Settings and Farewell to Google+

Swat.io has started into an exciting year 2019. Our developer team is currently working intensively on the new content calendar and some other interesting features, which we will be happy to present to you in the coming months. Until then, I’d like to introduce you to some minor changes in the current feature update, which […]


The Complete Guide for Successful Facebook Global Pages

Companies that want to reach target groups in different countries can create individual Facebook Pages for every country. But there is another way! You also have the option of creating a so-called Global Page, allowing you to manage all of your various country-specific Pages under a single roof. This alternative may need a little warming […]


25 Social Media Key Figures You Must Know by 2019

Measuring your success is key in Social Media Marketing – but what should you be measuring in order to advance yourself and your company? This is where Key Figures (KFs) and Key Performance Indicators (KPIs) come into play. In this blog post, we will show you the difference between metrics and KPIs, and showcase which […]


Feature Update December: Instagram Video Publishing & Calendar Beta Update

In our last feature update for 2018, we have a feature for you that we have been waiting for a long time. The Instagram API finally makes it possible to schedule and automatically publish not only photo posts but also video posts! I also have an update for you on the current status of the […]


20 Social Media Response Templates for Efficient Community Management

In social customer service as well as community management the same questions will inevitably come up again and again. Typing the same reply every time is tiring and time-consuming routine work. You can skip this by using predefined replies, available to you with a few clicks or a keyboard shortcut. This article will guide you […]


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