How to Use Emojis as a Brand on Social Media

In the early days of text & instant messaging, emoticons were meant to convey standard emotions like a smile or a wink. Introduced in 2011 by Apple, the traditional emoji was meant to be a more versatile version of the conventional emoticons (which were simpler pictograms). Following the growth and expansion of Facebook, things took […]



Top 3 Social Media Metrics for the Biggest Social Channels

Social media metrics are comprised by data and statistics that provide insights into the performance levels of your social media marketing strategy. Some social media metrics are universal, and can be applied to more than one channel; others are tailored to match a specific platform. Out of dozens of social media metrics you can analyze […]


How to Make Your Video Go Viral on Social Media

Word of mouth holds a lot of power. The thing is, the internet has given people a megaphone that they can use to make themselves heard. Whether your brand is on Facebook, Youtube, Twitter, etc., understanding the mechanisms of video sharing across your social networks is crucial to crafting a successful marketing campaign. On social […]


The Benefits of Social Media Monitoring for Customer Service

Social media monitoring for customer service is all about using the right techniques, tools, and practices to delight, engage and improve the way customers perceive your company’s brand and business. Through monitoring, you can spot concerns and then respond more efficiently, hence pay better attention when providing excellent customer care. By catering to the needs […]


How to Set Up Your Swat.io Ticket Inbox for Social Media Monitoring

Just picture the powerful insights you could reap from conversations people are having about your brand and business on social media channels! Social media is the place where prospects and customers praise your products, ask for support, and express their concerns. To shape the way they perceive your brand, you have to become part of […]


The Digital DNA of the Perfect Facebook Post

For your brand and business to stand out on Facebook, it needs a personal “voice”. Make a difference with the perfect Facebook post. There’s no one-size-fits-all recipe because every business page has its own goals and objectives. But there are some general rules of thumb that apply. On Facebook, your aim should be to craft […]


Social Media Updates You Might Have Missed in the Summer of 2017

This summer has brought exciting updates in the social media environment. With Facebook fighting off fake news and Instagram upgrading Instagram Stories with video replays, there’s no doubt that things are changing. Social media, as a digital marketing medium, is susceptible to recurring modifications because with every new update there’s a new opportunity for you […]


Unbreakable Social Media Marketing Laws

In social media marketing, things are changing at a fast pace. Nearly every day, a new feature or update becomes available, compelling you to adapt your strategy when major changes come up. Some of the rules, however, are unbreakable. Failing to implement them may have repercussions on your brand’s reputation. Getting started with social media […]


In-House Monitoring Tools for the Biggest Social Platforms

Social media monitoring is the ongoing process of using a tool to track and analyze online mentions about your business, brand, and topics on social media channels. Also known as social media listening, you can use monitoring to listen to whatever is being said about your organization across the internet. The core purpose is to […]


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