Employee Advocacy Marketing with LinkedIn – How to Use LinkedIn to Optimize Your Social Media Marketing

Most people trust recommendations by friends or colleagues rather than promises from billboards. Advocacy marketing is an opportunity for companies to take advantage of that fact by making customers or employees brand advocates. LinkedIn, the world’s largest professional network offers optimal conditions for this. Most of all, LinkedIn Elevate is its own tool, especially for […]






Contacting Made Easy – 8 Contact Widgets and Live Chat Plugins for Better Communication

You want your website visitors to have an intuitive and convenient option to contact you? A contact widget removes hurdles and facilitates communication for both sides. It thus supports customer acquisition and customer retention in equal measure. The popular contact widget PEPPER by Swat.io, unfortunately, is not available anymore as it was discontinued in March […]


API Update – The Recent Changes at Facebook & Instagram & How This Affects Swat.io

Oh boy, Facebook sure knows how to deliver a belated Easter egg! Yesterday night, the company announced and immediately deployed a variety of API changes (limitations, really) for both the Instagram and Facebook platform. Some of the changes that have been set into effect tonight were expected only months down the road, others are completely unexpected. […]




9 Podcasts to Help Improve Your Social Media Marketing Skills

The power of podcasts goes beyond the power of conventional type of content like news, books, and articles. With popular platforms like iTunes and Spotify, interactive talking instead of writing seems like an easier way to consume content for people that don’t have much time to spare. In a podcast done by Social Media Examiner, […]


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