Feature Update November: Switch Now to the New Content Planning Calendar (Beta)

After we had to skip our feature update in October, it’s time again to inform you about new features in Swat.io. Today I’d like to introduce you to a feature we’ve been working on for a long time! Already in June the kick-off for this project took place and our developers worked hard on it […]


How to Use Facebook Messenger Chatbots Effectively in Marketing and Customer Service

In the near future we will regularly communicate and interact with robots according to predictions – be it while shopping, doing our banking or when we require medical care. Sounds like science fiction? Think about the last time you interacted with a chatbot: Most likely this did not happen a long time ago. This is […]


5 Things Companies Should Definitely Know About Pinterest

Only a few still don’t have Pinterest for businesses on their marketing list. With an exponential growth in user numbers and meanwhile 250 million users (as of autumn 2018), the visual search engine should no longer be underestimated. You read that right! Pinterest is not just another social media platform but a search engine! And as […]


WhatsApp Business – The Complete Guide for Getting Started

Messengers have long played a central role in private communication, with providers  increasingly targeting companies. With its Business App, WhatsApp wants to make it easier for small and local companies in particular to communicate with customers and open up new avenues for successful marketing. We took a closer look at WhatsApp Business and checked out […]


Pinterest Marketing 101: Everything Companies Need to Know

Pinterest is the underrated underdog of social media marketing. But the rapidly growing network can be so much more than just an online gallery and meeting place of ambitious amateur chefs. Used in the right way it has a huge potential for the marketing of small and large companies. In some aspects, it even overtakes […]



How to Verify Your Profile on Facebook and Instagram

It is common knowledge in social media marketing that a properly completed profile, meaningful photos, and video contribute to a successful appearance on Facebook and Instagram. It is a completely different matter with the ominous blue and grey check marks which can be seen on some accounts. These show that the page has been verified. […]


From Third to First Party Cookies: Everything You Need to Know About the Facebook Pixel Update

The Facebook pixel is a must for professional Facebook marketing. This is why it was a shock when Apple announced an update for its Safari browser last summer which will automatically delete third-party cookies within a certain time frame. This means a significant restriction for a browser with a worldwide market share of nearly 4 […]


8 Criteria to Find the Perfect Influencer for Your Brand

The realization that influencer marketing is more than just a passing fad is widely accepted by now. This is also true for companies who have been skeptical about working with social media stars up until now. In a survey from 2017, two-thirds of surveyed companies said that they wanted to increase their budget for influencer […]


The 10 Best Tips to Get Your Social Media Editorial Plan Going

As we all know “content is king” and social media marketing only works if you supply your channels with fresh and exciting content tailor-made for your target group at regular intervals. But what if your stream of ideas runs dry and you have no clue of how to engage with your community? Here are 10 […]


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