More than 5 Million Fans across 100 Channels: FOCUS Online and Swat.io – a success story

Focus Online is the uncontested number one among Germany’s quality digital media, reaching more than 20 million unique users per month. Through the FOCUS Online Website, along with the tablet and smartphone apps and all relevant Social Media Channels, the media company provides current news and solution-focused service information around the clock. Today, FOCUS Online […]



Social Media 2019: Figures and Benchmarks for Your Marketing

How well am I doing in comparison with others? A lot of times, you should avoid asking yourself this question. In Social Media Marketing however, it makes sense to evaluate yourself continuously. After all, the answer to this question provides valuable insights into where you are at with your company. But how good is good […]


Competitor Analysis: How to Spy on Facebook Ads from Your Business Rivals

If you want to be a successful player in your market, you need to know what your competition is up to. This holds true for their Facebook ad campaigns too, considering that paid ads grow in importance steadily. It only seems natural to learn from others’ accomplishments and mistakes and draw inspiration from them for […]


Feature Update February: Here Comes the New Calendar!

Good news from the Swat.io development team: The new calendar is ready for rollout. In today’s blog post I can give you all the information about the implementation. In addition to numerous improvements to the calendar, some feature requests from Swat.io customers were implemented as well. Find out which new features will support you with […]


Google AMP Stories – Google’s Brand-New Content Format

AMP Stories, the new content format within Google’s AMP framework, is now available for free to everyone who’s curious. Keeping in line with the tradition of Instagram and Facebook Stories, this new feature is sure to transform mobile content pieces into true eye-catchers. But with almost all social networks currently employing Story formats, how much […]


Boost Your Business With Hashtags: The Ultimate Guide 2019

The role that hashtags play in Social Media is being underestimated quite frequently. However, in 2019 too, the popular combination of numbers, letters, and the # symbol are much more than just a pastime for bored Instagram and Twitter users. Put to good use, they allow for your content to be found, and further your […]


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