All posts by Julia Berndl

About the Author

Julia Berndl

Julia Berndl is Junior Content Marketing Managerin at, a Social Media Management solution that’s helping companies to improve their customer support & content management on Facebook, Twitter, Instagram and others. is currently used by companies such as 3Österreich, Hitradio Ö3, ÖBB, Focus Online and Burda Intermedia.

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Messenger Apps: More Social Media Success Even with Less Reach

Sending a newsletter via WhatsApp – bet it’s something you’ve never thought of, right? There you feel like many social media managers in German companies. Although it sounds odd, all predictions suggest that in the near future, messengers will play a key role in digital marketing. The reason for this is simple: messenger marketing is creating new […]

Feature Update February 2018 – LinkedIn Publishing and Improved Monitoring

After the exciting feature updates in January, you’re probably already curious about the latest features that February has to offer. Last month we were pleased with Instagram Publishing, the Post Preview, Facebook Multi-Picture-Posts and a few new features such as the condensed ticket view and real-time ticket changes. The developer team was very […]

7 Tips to Create Quality Content to Engage Your Instagram Followers

With over 500 million people accessing Instagram daily, sharing over 250 million content pieces, Instagram has become a creative content hub with promising social media marketing potential. At the core of an engaging Instagram post lies your content, which can make or break your social media marketing strategy on Instagram. However, managing your content and […]

A Marketer’s Guide to Making Your Own GIF

Initially released in 1987 in the form of an animated icon that illustrates or drives an action, the traditional GIF lost its touch over the years. Fortunately, the internet is a bit like the fashion world – it kills trends only to bring them back to life. The same thing happened with the GIF. With […]

Tools You Can Use to Rock Social Media Marketing in 2018

Managing your brand’s online presence across different channels can pose a real challenge. To rock your social media marketing strategy, you should invest in tools that help you optimize and manage your campaigns effectively. With the right tools, you can streamline the process, scale your social media campaigns, and achieve great results. We’ve split our […]

Game-Changing Social Media Trends of 2018

The golden rule of digital marketing is to follow your target audience and promote your online business on the channel your customers spend their time. Social media has become an ever-changing ecosystem, and your ability to comply and adapt to recent developments is fundamental to the success of your business. Technology rules and your job […]

How to Set up Your Instagram Business Account

With the advent of social media channels, the impact of visual content has increased in popularity in the past decade. Many brands still struggle to understand how visuals can help capture their audience’s attention. After being bought by Facebook for $1 billion in 2012, Instagram has gone from photo-sharing app to powerful social media network […]

How to Use Emojis as a Brand on Social Media

In the early days of text & instant messaging, emoticons were meant to convey standard emotions like a smile or a wink. Introduced in 2011 by Apple, the traditional emoji was meant to be a more versatile version of the conventional emoticons (which were simpler pictograms). Following the growth and expansion of Facebook, things took […]

Twitter Storytelling Hacks: How to Make the Most of 140 Characters

[Update: 7 November 2017] Twitter rolled out the full integration of longer tweets a few days after we published our blog post. Although now you can write 280-character long tweets, some of the things mentioned in our blog post are still viable and can be applied to longer tweets as well. Twitter’s plan to double […]

Top 3 Social Media Metrics for the Biggest Social Channels

Social media metrics are comprised by data and statistics that provide insights into the performance levels of your social media marketing strategy. Some social media metrics are universal, and can be applied to more than one channel; others are tailored to match a specific platform. Out of dozens of social media metrics you can analyze […]

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