Category Archives: Analyze

Top 3 Social Media Metrics for the Biggest Social Channels

Social media metrics are comprised by data and statistics that provide insights into the performance levels of your social media marketing strategy. Some social media metrics are universal, and can be applied to more than one channel; others are tailored to match a specific platform. Out of dozens of social media metrics you can analyze […]


5 Achievable Social Media Goals and How to Reach Them

For every social media marketer, it’s important to define goals for the activities that are planned. But did you know that only 9% of people who set goals also achieve them? Because these goals are broad, hence unattainable. The same often applies to social media goals. When you set the bar too high, you get […]


How to Track the Success of Your Insta Stories

With great stories comes great responsibility – that should be your marketing mantra when using Insta Stories to track the success of your business on social media. Analyzing, measuring, and tracking stories help you have a better understanding of what goes through the mind of your audience. Metrics highlight behavior happening when nobody but automated […]


How To Measure Content Effectiveness with Social Media Content KPIs

Keeping track of your social media content’s performance is an essential step in the content publishing process. Past and actual performance enable social media managers to pivot whenever necessary, not to mention that it can help them take better decisions and adapting their social media strategy. Regardless if you’re just getting started with your social […]


Social Media KPIs for Dummies

What Are the Social Media KPIs that You Should Be Tracking? Image credits: Paul Kehrer CC Social media engagement, the new industry buzzword that promises to revolutionise marketing as well as customer services and bring loads of benefits along the way. You know it has to be valuable, continuous, on different social media platforms, etc. […]


The Complete Guide to Swat.io Analytics

With the new Analytics we’ve done our best to keep the good parts of our current reports, while adding a ton of new functionality and greatly improving usability all across the board. The new Analytics are grouped in three distinct parts, which can  be access through the sidebar navigation: Community: All about the people that make up […]


6 Tips on How to Measure Social Media Impact

Is there a way of keeping track of social media impact? When it comes to handling multiple social media accounts, marketing professionals oftentimes get ahead of themselves and forget to evaluate and reevaluate their strategy. How to measure social media impact? Sharing, liking, retweeting and favoriting isn’t enough. Interacting with customers and/or fans has to […]


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