Category Archives: Engage

How to Use Facebook Messenger Chatbots Effectively in Marketing and Customer Service

In the near future we will regularly communicate and interact with robots according to predictions – be it while shopping, doing our banking or when we require medical care. Sounds like science fiction? Think about the last time you interacted with a chatbot: Most likely this did not happen a long time ago. This is […]


WhatsApp Business – The Complete Guide for Getting Started

Messengers have long played a central role in private communication, with providers  increasingly targeting companies. With its Business App, WhatsApp wants to make it easier for small and local companies in particular to communicate with customers and open up new avenues for successful marketing. We took a closer look at WhatsApp Business and checked out […]


Contacting Made Easy – 8 Contact Widgets and Live Chat Plugins for Better Communication

You want your website visitors to have an intuitive and convenient option to contact you? A contact widget removes hurdles and facilitates communication for both sides. It thus supports customer acquisition and customer retention in equal measure. The popular contact widget PEPPER by Swat.io, unfortunately, is not available anymore as it was discontinued in March […]


7 Tips to Create Quality Content to Engage Your Instagram Followers

With over 500 million people accessing Instagram daily, sharing over 250 million content pieces, Instagram has become a creative content hub with promising social media marketing potential. At the core of an engaging Instagram post lies your content, which can make or break your social media marketing strategy on Instagram. However, managing your content and […]


The Ultimate Style Guide for Messaging with Your Customers

Which apps do you use the most? If you’re like most of us, the answer will be clear: messenger apps. Messaging has disrupted our private communication and it’s about to change B2B communication as well. But there’s one catch: businesses aren’t used to this new way of communicating with their customers. It’s not email, it’s […]


How to Make Your Video Go Viral on Social Media

Word of mouth holds a lot of power. The thing is, the internet has given people a megaphone that they can use to make themselves heard. Whether your brand is on Facebook, Youtube, Twitter, etc., understanding the mechanisms of video sharing across your social networks is crucial to crafting a successful marketing campaign. On social […]


Product Personalization: Campaigns to Get Inspired From

A personalized product is a product tailored to the needs and wants of the customer. On social media, product customization acts as a differentiator. Brands need to get ahead of the competition; meaning they must find a way to stand above the crowd in a very competitive market. Product personalization on social media: Boosts brand […]


5 Ingredients for Engaging Visual Content Marketing Campaigns

Visual content marketing campaigns that lead to audience engagement typically feature one or more of the following ingredients.


Bernhard Hauser, oratio: “Customer Service Teams Can Coexist with Chatbots”

Featured in our latest eBook about Chatbots, Conversational UI and the Future of Online Interaction is an interview from Bernhard Hauser, CEO and Co-Founder of oratio. Read the whole piece below and find out whether customer service teams within eCommerce companies can coexist with chatbots, what the challenges are and how to overcome them. Furthermore, […]


Matt Schlicht, Chatbots Magazine: “Bots Represent the Apps of the Messaging Platform World”

As part of our recently launched eBook about Chatbots, Conversational UI and the Future of Online Interaction, we had the pleasure and the opportunity to interview Matt Schlicht, Founder and Editor of Chatbots Magazine. Read his interview below and find out the recommended platforms and frameworks for chatbot development, how chatbots can help companies generate […]


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