Category Archives: Learn

A Marketer’s Guide to Making Your Own GIF

Initially released in 1987 in the form of an animated icon that illustrates or drives an action, the traditional GIF lost its touch over the years. Fortunately, the internet is a bit like the fashion world – it kills trends only to bring them back to life. The same thing happened with the GIF. With […]

How to Set up Your Instagram Business Account

With the advent of social media channels, the impact of visual content has increased in popularity in the past decade. Many brands still struggle to understand how visuals can help capture their audience’s attention. After being bought by Facebook for $1 billion in 2012, Instagram has gone from photo-sharing app to powerful social media network […]

Girls Run the Web: The Phenomenon of Female Influencers

Research shows that women influencers who use social media platforms as a marketing channel outperform men’s earnings by 35%. The increasing demand for influencers in the lifestyle and beauty niches sets the stage for a more valuable marketplace for women. Influencers, regardless of their niche, agree to market certain products for different reasons (e.g. profit, […]

How Agile Learning Turns You into a Better Social Media Manager

How many of you used to have a MySpace page? A lot of people, probably. I did too, along with many of my friends. How many of you abandoned that page once Facebook came along? Everyone? That’s not really a surprise. Social media is subject to constant changes. Things come and go. Right now we […]

Dr. Susanna Gebauer, The Social M’s: “Social Media Content is All About Learning by Doing”

In our latest eBook about Social Media Content “The Art of Social Media Content Creation” we’ve included an interview with Susanna Gebauer, Founder & Marketing Consultant at The Social M’s. Read the whole interview below and find out what Susanna is doing to convert Social Media traffic, what KPIs she is focussing on with her […]

Marissa Emanuel, HubSpot: “Buyer Personas are Everything on Social Media”

In our latest eBook about Social Media Content “The Art of Social Media Content Creation” we’ve included an interview with Marissa Emanuele, Social Media Marketing Managerin at HubSpot. Read the whole interview below and find out how Marissa is using Social Media to engage with potential customers, how Hubspot uses Social Media through the inbound […]

10 Social Media FAQs and Their Answers

If you’re just getting started with your brand’s social media marketing strategy, you probably have a lot of questions. To give you a helping hand, we’ve covered the 10 social media FAQs that are most likely to pop into your mind. 1. Which social media platforms should my brand be present on? First things first, […]

5 Influencer Marketing Trends that Will Dominate 2017

Influencer marketing shifts the focus from targeting the masses to targeting key people that have an influence over the masses. As we pointed out in one of our recent blog posts, this form of marketing has become a social media hack in its own. In this blog post, we’re making 5 predictions on the influencer […]

5 Social Media Hacks that Will Work in 2017

Being present on social media is hardly enough nowadays. Brands often need to take shortcuts to increase their reach, get customers to repeatedly engage with their shared content, and boost trust in the products or services they have to offer. Such shortcuts take the form of time-saving services and marketing tactics that ensure a competitive […]

Tumblr Marketing Tips for Your Business

When brands create visual marketing campaigns, they don’t typically pick Tumblr among their primary channels. Yet, the 555 million monthly users make the Yahoo-owned microblogging and social networking website a force to be reckoned with. Marketers who choose it for relaying their brands’ messages need to be aware of what’s working best on Tumblr. Calvin […]

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