Category Archives: Learn

Marissa Emanuel, HubSpot: “Buyer Personas are Everything on Social Media”

In our latest eBook about Social Media Content “The Art of Social Media Content Creation” we’ve included an interview with Marissa Emanuele, Social Media Marketing Managerin at HubSpot. Read the whole interview below and find out how Marissa is using Social Media to engage with potential customers, how Hubspot uses Social Media through the inbound […]


10 Social Media FAQs and Their Answers

If you’re just getting started with your brand’s social media marketing strategy, you probably have a lot of questions. To give you a helping hand, we’ve covered the 10 social media FAQs that are most likely to pop into your mind. 1. Which social media platforms should my brand be present on? First things first, […]


5 Influencer Marketing Trends that Will Dominate 2017

Influencer marketing shifts the focus from targeting the masses to targeting key people that have an influence over the masses. As we pointed out in one of our recent blog posts, this form of marketing has become a social media hack in its own. In this blog post, we’re making 5 predictions on the influencer […]


5 Social Media Hacks that Will Work in 2017

Being present on social media is hardly enough nowadays. Brands often need to take shortcuts to increase their reach, get customers to repeatedly engage with their shared content, and boost trust in the products or services they have to offer. Such shortcuts take the form of time-saving services and marketing tactics that ensure a competitive […]


Tumblr Marketing Tips for Your Business

When brands create visual marketing campaigns, they don’t typically pick Tumblr among their primary channels. Yet, the 555 million monthly users make the Yahoo-owned microblogging and social networking website a force to be reckoned with. Marketers who choose it for relaying their brands’ messages need to be aware of what’s working best on Tumblr. Calvin […]


Jake Cohn, And Chill: “The World’s Best Movie Recommendation Experience.”

Jake Cohn, shares the story behind And Chill, the chatbot that changes the movie recommendation experience for people worldwide.


Chris Messina, Uber: “How Can Brands Shrink Themselves to the Size of a Chatbot?”

In our latest eBook about Chatbots, Conversational UI and the Future of Online Interaction we’ve included an interview with Chris Messina, Developer Experience Lead at Uber. Read the whole piece below and find out what triggered the chatbot revolution, the areas where conversational UIs are superior to native apps, how companies cheaply scale up their […]


How Brands Use Facebook Live to Connect & Engage with Audiences

Initially developed as a solution for celebrities using the Mentions app to stay in touch with their fans, Facebook Live has now been available to the masses for some time. Basically, Facebook Live can be used by all users and Pages to keep friends and followers updated in a more engaging way. But how does […]


Thomas Schranz, Blossom: “Chatbots Transform the Customer Support Experience in Every Industry”

As part of our recently launched eBook about Chatbots, Conversational UI and the Future of Online Interaction, we interviewed Thomas Schranz, Co-founder and CEO of Blossom. Read his interview below and learn how to find the right balance between chatbots and human interaction in customer service. 1.What industry would face the greatest challenges when implementing a […]


Free eBook: Chatbots – Conversational UI and the Future of Online Interaction

The numerous chatbot platforms and countless bots that have been launched in the past year alone indicate a revolution in how we’re interacting with software is upon us. These computer programs inhabit messaging services that we’re extremely familiar with, and enable both individuals and companies to interact with their audience in new ways. To provide […]


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