Category Archives: Manage

Tools You Can Use to Rock Social Media Marketing in 2018

Managing your brand’s online presence across different channels can pose a real challenge. To rock your social media marketing strategy, you should invest in tools that help you optimize and manage your campaigns effectively. With the right tools, you can streamline the process, scale your social media campaigns, and achieve great results. We’ve split our […]

3 Perspectives on Social Media Content Management

Editorial planning and the creation and publication of social media content are exciting topics and tasks that are often carried out very differently from one company to the next. That’s why we asked some of our customers and partners how they manage their company’s social media content planning. Specifically, we looked at how social media content […]

6 Rules for Great Social Customer Experience Management

Social customer experience management is the big trend happening NOW No business can exist without customers. This is why companies are highly focused on winning new customers and perhaps even more determined on keeping existing ones. Customer service is still more important than ever but customer experience goes beyond that. It has to deal with […]

Forget Trendy, Try Useful. What Can Do for Social Media Managers

How many social media management tools have you tried before sticking to one that fulfills your needs, or at least part of them? Do you remember what you didn’t like about the tools that you have tried? We’ve come up with a list of complaints and technical weaknesses that users have reported for several social […]

10 Solutions for Managing Social Media More Effectively

What you and your team should do to manage social media effectively Managing social media is always a tricky thing, as oftentimes you don’t know whether you’re doing it the right way. As discussed recently, there are signs that could be looked for when things don’t work out as planned. Still, once you’ve identified the […]

10 Signs You’re Not Handling Social Media Effectively

How good are you at handling social media? Nowadays, it’s extremely important to underline the relevance of proper social media management. History has shown that social media has led to surprising results: empires have risen from customers’ success stories, new stars were born, communities were built, new trends set and, not metaphorically, lives have been […]

How Celebrities Manage their Twitter Account

Should Celebrities Outsource their Social Media Management? Celebrities are, in many ways, very similar to brands. When it comes to social media, some of them manage their own accounts, while others hire specialised people to do this job for them. Nowadays, Twitter is the preferred channel for fans-celebrities interactions. Fans can address questions to their […]

7 Community Management tips for Social Media Key Account Officers

Social Media community management can be a nightmare, especially when you’re handling multiple Social Media accounts for several clients with a small team…

Fast Foods, Fast Replies – Managing Social Media for Effective Customer Support

Fast food chains are huge companies with thousands, even millions of customers. This means that, every minute, they are dealing with the challenge of providing immediate responses to their clients’ questions and complaints. Are they good at using social media to provide an efficient customer support? Some are doing a great job, whereas others have still a long way to go.

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