Category Archives: Publish

How Brands Use Snapchat, Facebook and Instagram Stories

Snapchat was the first social platform to launch Stories. Instagram joined the party in 2016, followed by Facebook earlier this year. On Facebook and Instagram, the “Stories” feature is placed at the top of the newsfeed to ensure it’s the first thing users see when they open the app. Facebook has a much broader demographic […]

Paul Kubalek, Saalbach: “Building Authenticity through Social Media Storytelling”

In our latest eBook about Social Media Content “The Art of Social Media Content Creation” we’ve included an interview with Paul Kubalek, Digital Manager at Saalbach Tourist Board. Read the whole interview below and find out how Paul is using Social Media and Storytelling to attract people to their destination without being salesy, how Saalbach […]

Becky Shindell, SEMrush: “Originality – A Core Attribute of Social Media Content”

In our latest eBook about Social Media Content “The Art of Social Media Content Creation” we’ve included an interview with Becky Shindell, Social Media Marketing Managerin at SEMrush. Read the whole interview below and find out how Becky is using Social Media to engage with potential customers, how SEMrush creates original content for social media […]

How to Pick the Best Time for Publishing Social Media Content

In this blog post, we’re going to discuss when it’s the best time to publish content on Social Media, why it’s important to be consistent, the specifics of each social network, and how a social media management platform could make your life easier. Now that you’ve gone through one or more brainstorming sessions and have […]

How to Integrate Brand Stories into Overall Brand Strategies

Telling brand stories on social media shouldn’t just be done for impressing the audience. Anyone witnessing a well-written story (or in this case social media content) should want to take the place of the protagonist. That’s even more the case with stories told on social media, as they are often overloaded with optimism. The entire […]

How to Brainstorm and Manage Ideas for your Social Media Content Plan

In this blog post we’re going over 7 of the most effective brainstorming techniques to manage your Social Media Content Plan. In addition, we’re exploring several tools that can facilitate brainstorming and managing your content ideas. Read on to find out which techniques and tools best fit your context. When wanting to tell a story for […]

5 Video Marketing Tips for YouTube Content

Video marketing entails numerous techniques that make your content more appealing to both search engines and your audience.

How to Optimize Posts for Different Social Media Platforms

There are no 2 identical social media platforms Have you ever been tempted to just duplicate the same content on all of your social media channels? Overcome that temptation by thinking of the following 3 things: Each social media platform has a specific audience. Even if the same person follows your brand on several social […]

How Publishers & News Outlets Use WhatsApp Broadcast Lists

WhatsApp broadcast lists are being used by an increasing number of media outlets for newsletter-like content distribution. WhatsApp was launched in 2009 as a mobile messaging app allowing users to communicate via free, SMS-like messages. The app initially gained popularity because it represented a way of avoiding SMS charges. Users can also send images, audio […]

The Best Social Media Posts on April Fools’ Day 2015

What social media posts did brands have in store for April Fools’ Day? During this year’s April Fools’ Day, social media was literally filled with pranks and hoaxes made by brands worldwide. Some of them had been carefully planned and organised beforehand, while others were just made up on the spur-of-the-moment. We’ve seen some really […]


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