Category Archives: Research

Competitor Analysis: How to Spy on Facebook Ads from Your Business Rivals

If you want to be a successful player in your market, you need to know what your competition is up to. This holds true for their Facebook ad campaigns too, considering that paid ads grow in importance steadily. It only seems natural to learn from others’ accomplishments and mistakes and draw inspiration from them for […]


8 Criteria to Find the Perfect Influencer for Your Brand

The realization that influencer marketing is more than just a passing fad is widely accepted by now. This is also true for companies who have been skeptical about working with social media stars up until now. In a survey from 2017, two-thirds of surveyed companies said that they wanted to increase their budget for influencer […]


Game-Changing Social Media Trends of 2018

The golden rule of digital marketing is to follow your target audience and promote your online business on the channel your customers spend their time. Social media has become an ever-changing ecosystem, and your ability to comply and adapt to recent developments is fundamental to the success of your business. Technology rules and your job […]


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