Category Archives: Research

8 Criteria to Find the Perfect Influencer for Your Brand

The realization that influencer marketing is more than just a passing fad is widely accepted by now. This is also true for companies who have been skeptical about working with social media stars up until now. In a survey from 2017, two-thirds of surveyed companies said that they wanted to increase their budget for influencer […]


Game-Changing Social Media Trends of 2018

The golden rule of digital marketing is to follow your target audience and promote your online business on the channel your customers spend their time. Social media has become an ever-changing ecosystem, and your ability to comply and adapt to recent developments is fundamental to the success of your business. Technology rules and your job […]


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