Category Archives: Strategize

These 9 Pinterest Marketing Strategies Lead to Success

Has Pinterest played a minor role in your marketing activities so far? It’s about time to change that! The following numbers illustrate the potential that this picture search engine holds for companies: More than 200 million users are active on Pinterest each month. Most users are female, with the biggest group among them in the […]


Beat the Online Marketing Summer Slump – Be Successful With These 7 Tips

The famous summer slump does not only affect the press. Many companies face a drop in revenues when their customers are getting some sun or don’t purchase goods while saving up for the holidays. This sometimes leads to a failure of marketing measures which are usually successful during the rest of the year. No need […]


Employee Advocacy Marketing with LinkedIn – How to Use LinkedIn to Optimize Your Social Media Marketing

Most people trust recommendations by friends or colleagues rather than promises from billboards. Advocacy marketing is an opportunity for companies to take advantage of that fact by making customers or employees brand advocates. LinkedIn, the world’s largest professional network offers optimal conditions for this. Most of all, LinkedIn Elevate is its own tool, especially for […]


Messenger Apps: More Social Media Success Even with Less Reach

Sending a newsletter via WhatsApp – bet it’s something you’ve never thought of, right? There you feel like many social media managers in German companies. Although it sounds odd, all predictions suggest that in the near future, messengers will play a key role in digital marketing. The reason for this is simple: messenger marketing is creating new […]


Unbreakable Social Media Marketing Laws

In social media marketing, things are changing at a fast pace. Nearly every day, a new feature or update becomes available, compelling you to adapt your strategy when major changes come up. Some of the rules, however, are unbreakable. Failing to implement them may have repercussions on your brand’s reputation. Getting started with social media […]


Hype Your Product Pre-Launch with Social Media

Excited about your new product’s pre-launch? You should be. It’s the next big thing. Use social media to launch with a bang, and find a way to set yourself apart from the competition. Execution is key. Create buzz and tease the audience; draw people’s attention by creating anticipation and excitement. This will make the pre-launch […]


Joe Sinkwitz, Intellifluence: “Influencer Marketing as part of Brands’ Social Content Strategies”

In our latest eBook about Social Media Content “The Art of Social Media Content Creation” we’ve included an interview with Joe Sinkwitz, CEO and Founder at Intellifluence. Read the whole interview below and find out how Joe is practicing Influencer Marketing to engage as a brand with potential customers, what KPIs are relevant and how […]


How to Create a Unified Image Across All Social Media Channels

Social media inconsistency can affect branding negatively in several ways, that’s why a unified image across all social media channels is essential for your brand. First of all, brands can create a lot of confusion by not being consistent on each channel they communicate. Posting messages irregularly and switching topics with each new update are […]


How to Research and Engage Your Buyer Persona on Social Media

Businesses might find it difficult to pinpoint their target audience on social media platforms. Identifying the best channels, assessing the size of the audience and approaching it with the most engaging content needs some effort to put in. However, it’s entirely worth it, as directing your message at the people wanting to hear it will […]


Infographic: 6 Essential Visual Marketing Ingredients

Inspiring and captivating through meaningful messages is essential for brands who want to keep their name fresh in the minds of their audience. What better way to achieve this than through visual content? While photos and videos can convey entire messages on their own, sometimes they simply add a deeper dimension to the text. In this […]


>

Send this to a friend