Category Archives: Strategize

Messenger Apps: More Social Media Success Even with Less Reach

Sending a newsletter via WhatsApp – bet it’s something you’ve never thought of, right? There you feel like many social media managers in German companies. Although it sounds odd, all predictions suggest that in the near future, messengers will play a key role in digital marketing. The reason for this is simple: messenger marketing is creating new […]

Unbreakable Social Media Marketing Laws

In social media marketing, things are changing at a fast pace. Nearly every day, a new feature or update becomes available, compelling you to adapt your strategy when major changes come up. Some of the rules, however, are unbreakable. Failing to implement them may have repercussions on your brand’s reputation. Getting started with social media […]

Hype Your Product Pre-Launch with Social Media

Excited about your new product’s pre-launch? You should be. It’s the next big thing. Use social media to launch with a bang, and find a way to set yourself apart from the competition. Execution is key. Create buzz and tease the audience; draw people’s attention by creating anticipation and excitement. This will make the pre-launch […]

Joe Sinkwitz, Intellifluence: “Influencer Marketing as part of Brands’ Social Content Strategies”

In our latest eBook about Social Media Content “The Art of Social Media Content Creation” we’ve included an interview with Joe Sinkwitz, CEO and Founder at Intellifluence. Read the whole interview below and find out how Joe is practicing Influencer Marketing to engage as a brand with potential customers, what KPIs are relevant and how […]

How to Create a Unified Image Across All Social Media Channels

Social media inconsistency can affect branding negatively in several ways, that’s why a unified image across all social media channels is essential for your brand. First of all, brands can create a lot of confusion by not being consistent on each channel they communicate. Posting messages irregularly and switching topics with each new update are […]

How to Research and Engage Your Buyer Persona on Social Media

Businesses might find it difficult to pinpoint their target audience on social media platforms. Identifying the best channels, assessing the size of the audience and approaching it with the most engaging content needs some effort to put in. However, it’s entirely worth it, as directing your message at the people wanting to hear it will […]

Infographic: 6 Essential Visual Marketing Ingredients

Inspiring and captivating through meaningful messages is essential for brands who want to keep their name fresh in the minds of their audience. What better way to achieve this than through visual content? While photos and videos can convey entire messages on their own, sometimes they simply add a deeper dimension to the text. In this […]

Snapchat vs. Instagram – An Eye-Opening Comparison for Brands

If imitation is the sincerest form of flattery, as Oscar Wilde said, then Instagram has been flattering Snapchat quite a lot this year. The recently launched Instagram Stories feature enables both individuals and brands to better promote themselves. However, the world couldn’t help but notice how similar to Snapchat Stories this feature is. Instagram CEO […]

How to Leverage Pinterest for Marketing & SEO Purposes

As we’ve highlighted in our eBook The Psychology of Social Media Marketing, Pinterest is more than a visual bookmarking tool. Individuals typically use it for creating a visual representation of their future self and of their future belongings. With that in mind, brands can harness the power of visual content posted to this social network […]

Barbara Ondrisek, Like a Hipster: “When You Stop Developing Software, It Instantly Dies”

In light of our latest eBook on Chatbots, Conversational UI and the Future of Online Interaction, we had the pleasure to interview Barbara Ondrisek, aka “Bot Mother” 🙂  Read her interview below and find out how to overcome the most challenging aspects when developing chatbots, what platforms are the most important and which tools you […]

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