Category Archives: Strategize

Social Media 2019: Figures and Benchmarks for Your Marketing

How well am I doing in comparison with others? A lot of times, you should avoid asking yourself this question. In Social Media Marketing however, it makes sense to evaluate yourself continuously. After all, the answer to this question provides valuable insights into where you are at with your company. But how good is good […]


The Complete Guide for Successful Facebook Global Pages

Companies that want to reach target groups in different countries can create individual Facebook Pages for every country. But there is another way! You also have the option of creating a so-called Global Page, allowing you to manage all of your various country-specific Pages under a single roof. This alternative may need a little warming […]


Social Media Trends 2019: 35 Experts Reveal Which Trends You Shouldn’t Miss

2018 is almost over and the time has come to plan the start of the new year. To make sure you’re not left on your own, we’ve asked 35 social media marketing experts about their forecasts for 2019. What will change, what major trends can be expected in the area of social media marketing and […]


Pinterest Marketing 101: Everything Companies Need to Know

Pinterest is the underrated underdog of social media marketing. But the rapidly growing network can be so much more than just an online gallery and meeting place of ambitious amateur chefs. Used in the right way it has a huge potential for the marketing of small and large companies. In some aspects, it even overtakes […]


15 Creative Social Media Campaigns and What You Can Learn from Them

You are looking for exciting ideas for new social media campaigns? Then get inspired by others. Many of the best examples come from big companies. But this doesn’t mean that these ideas cannot be executed at a smaller level, often with little effort. Here you will find 15 social media marketing campaigns which will show […]


These 10 Social Media Strategies Make Your Marketing Fit for the Future

More than 3 billion people use a social network each month and this number is rapidly rising. But having a company profile on Facebook and publishing content there is no guarantee that you will reach even a small fragment of these masses. Let’s put it another way: without a good strategy, you won’t succeed. Some […]


These 9 Pinterest Marketing Strategies Lead to Success

Has Pinterest played a minor role in your marketing activities so far? It’s about time to change that! The following numbers illustrate the potential that this picture search engine holds for companies: More than 200 million users are active on Pinterest each month. Most users are female, with the biggest group among them in the […]


Beat the Online Marketing Summer Slump – Be Successful With These 7 Tips

The famous summer slump does not only affect the press. Many companies face a drop in revenues when their customers are getting some sun or don’t purchase goods while saving up for the holidays. This sometimes leads to a failure of marketing measures which are usually successful during the rest of the year. No need […]


Employee Advocacy Marketing with LinkedIn – How to Use LinkedIn to Optimize Your Social Media Marketing

Most people trust recommendations by friends or colleagues rather than promises from billboards. Advocacy marketing is an opportunity for companies to take advantage of that fact by making customers or employees brand advocates. LinkedIn, the world’s largest professional network offers optimal conditions for this. Most of all, LinkedIn Elevate is its own tool, especially for […]


Messenger Apps: More Social Media Success Even with Less Reach

Sending a newsletter via WhatsApp – bet it’s something you’ve never thought of, right? There you feel like many social media managers in German companies. Although it sounds odd, all predictions suggest that in the near future, messengers will play a key role in digital marketing. The reason for this is simple: messenger marketing is creating new […]


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