Category Archives: Strategize

How to Create a Unified Image Across All Social Media Channels

Social media inconsistency can affect branding negatively in several ways, that’s why a unified image across all social media channels is essential for your brand. First of all, brands can create a lot of confusion by not being consistent on each channel they communicate. Posting messages irregularly and switching topics with each new update are […]


How to Research and Engage Your Buyer Persona on Social Media

Businesses might find it difficult to pinpoint their target audience on social media platforms. Identifying the best channels, assessing the size of the audience and approaching it with the most engaging content needs some effort to put in. However, it’s entirely worth it, as directing your message at the people wanting to hear it will […]


Infographic: 6 Essential Visual Marketing Ingredients

Inspiring and captivating through meaningful messages is essential for brands who want to keep their name fresh in the minds of their audience. What better way to achieve this than through visual content? While photos and videos can convey entire messages on their own, sometimes they simply add a deeper dimension to the text. In this […]


Snapchat vs. Instagram – An Eye-Opening Comparison for Brands

If imitation is the sincerest form of flattery, as Oscar Wilde said, then Instagram has been flattering Snapchat quite a lot this year. The recently launched Instagram Stories feature enables both individuals and brands to better promote themselves. However, the world couldn’t help but notice how similar to Snapchat Stories this feature is. Instagram CEO […]


How to Leverage Pinterest for Marketing & SEO Purposes

As we’ve highlighted in our eBook The Psychology of Social Media Marketing, Pinterest is more than a visual bookmarking tool. Individuals typically use it for creating a visual representation of their future self and of their future belongings. With that in mind, brands can harness the power of visual content posted to this social network […]


Barbara Ondrisek, Like a Hipster: “When You Stop Developing Software, It Instantly Dies”

In light of our latest eBook on Chatbots, Conversational UI and the Future of Online Interaction, we had the pleasure to interview Barbara Ondrisek, aka “Bot Mother” 🙂  Read her interview below and find out how to overcome the most challenging aspects when developing chatbots, what platforms are the most important and which tools you […]


How to Get Started with Your Instagram Marketing Strategy

The 6-year old social networking service that enables people to share photos and videos either publicly or privately has been under Facebook’s umbrella since its infancy. Yet, the social network maintains its individuality and offers unique options for marketing. Companies planning to develop an Instagram marketing strategy need to keep in mind that there are […]


What Role Do Chatbots Play in the Future of Digital Marketing?

There’s no doubt that many chatbots currently available will end up having a commercial application that ranges from complementing products and services to providing customer service faster and often better than humans ever could. In this context, what could stop companies from using these digital helpers for marketing activities, too? In this blog post, we’re […]


How Publishers Can Gain Traction With a Bot Strategy

When Facebook announced the launch of the Bots for Messenger platform on April 12 at the F8 developer conference, the social platform knew that media outlets would be a sure way of gaining the hearts and minds of its actual and future users. Shortly after the announcement, CNN, Business Insider and TechCrunch, among many others, […]


9 Social Media Growth Hacks that You Need to Implement Today

Your social media marketing strategies don’t pay off as you would have expected them to? Things don’t happen fast enough? When was the last time you tried something different? We’ve got 9 social media growth hacks that are believed to be working every single time. Ready to give them a go? Build social media strategies […]


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