Tools You Can Use to Rock Social Media Marketing in 2018

Managing your brand’s online presence across different channels can pose a real challenge. To rock your social media marketing strategy, you should invest in tools that help you optimize and manage your campaigns effectively. With the right tools, you can streamline the process, scale your social media campaigns, and achieve great results. We’ve split our […]


Rewind 2017: The Most Important Social Media Updates

Social media is not just about popular new features. Throughout 2017, we’ve seen many other things change. Your goal: be on the lookout, and leverage updates that truly impact the way your brand interacts with your target audience. In this blog post, we will start from the beginning, and highlight the updates that truly changed […]



Facebook Link Previews – How to Use Domain Verification to Modify Link Posts After December 2017

When it comes to the ability to modify link previews on Facebook, 2017 has been a rollercoaster of a year for social media managers! After announcing the full depreciation of the feature in June,  Facebook rolled back partially by offering a solution to media and news organisations with Link Ownership only a few months later. This approach […]




How to Use Emojis as a Brand on Social Media

In the early days of text & instant messaging, emoticons were meant to convey standard emotions like a smile or a wink. Introduced in 2011 by Apple, the traditional emoji was meant to be a more versatile version of the conventional emoticons (which were simpler pictograms). Following the growth and expansion of Facebook, things took […]



Top 3 Social Media Metrics for the Biggest Social Channels

Social media metrics are comprised by data and statistics that provide insights into the performance levels of your social media marketing strategy. Some social media metrics are universal, and can be applied to more than one channel; others are tailored to match a specific platform. Out of dozens of social media metrics you can analyze […]


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