The Complete Guide for Successful Facebook Global Pages

Companies that want to reach target groups in different countries can create individual Facebook Pages for every country. But there is another way! You also have the option of creating a so-called Global Page, allowing you to manage all of your various country-specific Pages under a single roof. This alternative may need a little warming […]


25 Social Media Key Figures You Must Know by 2019

Measuring your success is key in Social Media Marketing – but what should you be measuring in order to advance yourself and your company? This is where Key Figures (KFs) and Key Performance Indicators (KPIs) come into play. In this blog post, we will show you the difference between metrics and KPIs, and showcase which […]


Feature Update December: Instagram Video Publishing & Calendar Beta Update

In our last feature update for 2018, we have a feature for you that we have been waiting for a long time. The Instagram API finally makes it possible to schedule and automatically publish not only photo posts but also video posts! I also have an update for you on the current status of the […]


20 Social Media Response Templates for Efficient Community Management

In social customer service as well as community management the same questions will inevitably come up again and again. Typing the same reply every time is tiring and time-consuming routine work. You can skip this by using predefined replies, available to you with a few clicks or a keyboard shortcut. This article will guide you […]



Subscription Messaging with Facebook: Why You Should Apply for Approval Right Now

Facebook’s Subscription Messaging is a great opportunity to send messages to your community. However, if you want to keep on using this feature in the upcoming year, you need to apply for Facebook’s approval by 31 December 2018. Otherwise, your Messaging Broadcasting will be deactivated from 1 January 2019. Update December 2018: This deadline has […]


Feature Update November: Switch Now to the New Content Planning Calendar (Beta)

After we had to skip our feature update in October, it’s time again to inform you about new features in Swat.io. Today I’d like to introduce you to a feature we’ve been working on for a long time! Already in June the kick-off for this project took place and our developers worked hard on it […]


How to Use Facebook Messenger Chatbots Effectively in Marketing and Customer Service

In the near future we will regularly communicate and interact with robots according to predictions – be it while shopping, doing our banking or when we require medical care. Sounds like science fiction? Think about the last time you interacted with a chatbot: Most likely this did not happen a long time ago. This is […]


5 Things Companies Should Definitely Know About Pinterest

Only a few still don’t have Pinterest for businesses on their marketing list. With an exponential growth in user numbers and meanwhile 250 million users (as of autumn 2018), the visual search engine should no longer be underestimated. You read that right! Pinterest is not just another social media platform but a search engine! And as […]


WhatsApp Business – The Complete Guide for Getting Started

Messengers have long played a central role in private communication, with providers  increasingly targeting companies. With its Business App, WhatsApp wants to make it easier for small and local companies in particular to communicate with customers and open up new avenues for successful marketing. We took a closer look at WhatsApp Business and checked out […]


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