Tag Archives: Customer Relationship Management

6 Customer Relationship Management Tools To Keep the Ball Rolling

Customer relationship management (CRM), customer service (CS) and customer experience management (CXM) are tightly intertwined. Why? Because they’re about one thing: making customers’ journeys and experiences meaningful enough that they wish to come back for more. Since we’ve discussed social customer service and social customer experience in two previous articles, it’s time we tackled the […]

Case Study: How SMEs Handle Social Customer Relationship Management

Social customer relationship management, an integrated strategy for many European SMEs. Some might think that investing time and resources into perfecting social customer relationship management is only specific to big companies because they are the ones with thousands and even millions of customers waiting to be served and listened to. However, the same applies to […]


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