Tag Archives: Facebook

How to Verify Your Profile on Facebook and Instagram

It is common knowledge in social media marketing that a properly completed profile, meaningful photos, and video contribute to a successful appearance on Facebook and Instagram. It is a completely different matter with the ominous blue and grey check marks which can be seen on some accounts. These show that the page has been verified. […]


From Third to First Party Cookies: Everything You Need to Know About the Facebook Pixel Update

The Facebook pixel is a must for professional Facebook marketing. This is why it was a shock when Apple announced an update for its Safari browser last summer which will automatically delete third-party cookies within a certain time frame. This means a significant restriction for a browser with a worldwide market share of nearly 4 […]


API Update – The Recent Changes at Facebook & Instagram & How This Affects Swat.io

Oh boy, Facebook sure knows how to deliver a belated Easter egg! Yesterday night, the company announced and immediately deployed a variety of API changes (limitations, really) for both the Instagram and Facebook platform. Some of the changes that have been set into effect tonight were expected only months down the road, others are completely unexpected. […]


Facebook Link Previews – How to Use Domain Verification to Modify Link Posts After December 2017

When it comes to the ability to modify link previews on Facebook, 2017 has been a rollercoaster of a year for social media managers! After announcing the full depreciation of the feature in June,  Facebook rolled back partially by offering a solution to media and news organisations with Link Ownership only a few months later. This approach […]


Facebook Link Previews – The Current State & 5 Workarounds To Modify Link Posts After July 18th

It’s been a few weeks since I’ve originally reported on the deprecation of editing link previews on Facebook. To no surprise, the outcry of publishers losing a favourite tool in social content optimization was loud. I *was* surprised though, by Facebook’s reaction, not only reaching out to me after my initial post, but following up […]


Facebook: The End of Custom Link Preview Snippets (Deprecation by July 18th)

 Update 2017-08-03:  I’ve written a followup – Facebook Link Previews – The Current State & 5 Workarounds To Modify Link Posts After July 18th!  Update 2017-07-20, 19:00:  We’ve got another official update from Facebook! This email (see full text below) was sent to several media partners & publishers last Tuesday. The statement leaves some room for interpretation, but here […]


Can Artificial Intelligence Make Facebook Future-Proof?

Facebook’s Artificial Intelligence agenda The basic idea behind a social network relying on artificial intelligence to improve its services is pretty straightforward. An AI that has access to an immense amount of information that would make “big data” sound like a diminutive could cater more easily to the customers’ needs. Moreover, an AI-powered social network […]


Launch: The All-New Swat.io Composer!

It’s been a while since we’ve had some major announcement on product updates here on the blog (we regularly post smaller improvements on Facebook, Twitter and of course http://status.swat.io). So, you might ask: has the Swat.io development team been on hiatus? Obviously, the answer is a loud and clear “no”, as I’m going to prove with this extended update […]


Facebook for Dummies

This Facebook for dummies article highlights the key features of the most widely-used social media channel and their benefits for businesses. Facebook started out in 2004 as a social network for college students. Nowadays, it is the most widely-used social media channel with over 1 billion active users and constantly shaping online interactions. Facebook has […]


Launch: Real Time Updates for Private Messages on Facebook

Real time conversations can be crucial to a company’s success on social media. Visitors want information as fast as possible. In most cases, they want them right now. Your organization’s reaction time can decide, whether or not a customer gives you the edge over your competition. A missed message or a late response can be factors […]


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