Tag Archives: Facebook

A click is a click – or is it? Useful tips for analyzing Facebook Ads

In the beginning of this year, we shared with you the most important Social Media Key Figures. If you are using the Facebook Ads Manager to stay on top of your Facebook and Instagram campaigns, you should still learn a little more on the topic. Why? Because in the world of Facebook, there are 6 […]


Social Media 2019: Figures and Benchmarks for Your Marketing

How well am I doing in comparison with others? A lot of times, you should avoid asking yourself this question. In Social Media Marketing however, it makes sense to evaluate yourself continuously. After all, the answer to this question provides valuable insights into where you are at with your company. But how good is good […]


Competitor Analysis: How to Spy on Facebook Ads from Your Business Rivals

If you want to be a successful player in your market, you need to know what your competition is up to. This holds true for their Facebook ad campaigns too, considering that paid ads grow in importance steadily. It only seems natural to learn from others’ accomplishments and mistakes and draw inspiration from them for […]


The Complete Guide for Successful Facebook Global Pages

Companies that want to reach target groups in different countries can create individual Facebook Pages for every country. But there is another way! You also have the option of creating a so-called Global Page, allowing you to manage all of your various country-specific Pages under a single roof. This alternative may need a little warming […]


How to Verify Your Profile on Facebook and Instagram

It is common knowledge in social media marketing that a properly completed profile, meaningful photos, and video contribute to a successful appearance on Facebook and Instagram. It is a completely different matter with the ominous blue and grey check marks which can be seen on some accounts. These show that the page has been verified. […]


From Third to First Party Cookies: Everything You Need to Know About the Facebook Pixel Update

The Facebook pixel is a must for professional Facebook marketing. This is why it was a shock when Apple announced an update for its Safari browser last summer which will automatically delete third-party cookies within a certain time frame. This means a significant restriction for a browser with a worldwide market share of nearly 4 […]


API Update – The Recent Changes at Facebook & Instagram & How This Affects Swat.io

Oh boy, Facebook sure knows how to deliver a belated Easter egg! Yesterday night, the company announced and immediately deployed a variety of API changes (limitations, really) for both the Instagram and Facebook platform. Some of the changes that have been set into effect tonight were expected only months down the road, others are completely unexpected. […]


Facebook Link Previews – How to Use Domain Verification to Modify Link Posts After December 2017

When it comes to the ability to modify link previews on Facebook, 2017 has been a rollercoaster of a year for social media managers! After announcing the full depreciation of the feature in June,  Facebook rolled back partially by offering a solution to media and news organisations with Link Ownership only a few months later. This approach […]


Facebook Link Previews – The Current State & 5 Workarounds To Modify Link Posts After July 18th

It’s been a few weeks since I’ve originally reported on the deprecation of editing link previews on Facebook. To no surprise, the outcry of publishers losing a favourite tool in social content optimization was loud. I *was* surprised though, by Facebook’s reaction, not only reaching out to me after my initial post, but following up […]


Facebook: The End of Custom Link Preview Snippets (Deprecation by July 18th)

 Update 2017-08-03:  I’ve written a followup – Facebook Link Previews – The Current State & 5 Workarounds To Modify Link Posts After July 18th!  Update 2017-07-20, 19:00:  We’ve got another official update from Facebook! This email (see full text below) was sent to several media partners & publishers last Tuesday. The statement leaves some room for interpretation, but here […]


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