Tag Archives: Social Media Content Plan

Feature Update November: Switch Now to the New Content Planning Calendar (Beta)

After we had to skip our feature update in October, it’s time again to inform you about new features in Swat.io. Today I’d like to introduce you to a feature we’ve been working on for a long time! Already in June the kick-off for this project took place and our developers worked hard on it […]


The 10 Best Tips to Get Your Social Media Editorial Plan Going

As we all know “content is king” and social media marketing only works if you supply your channels with fresh and exciting content tailor-made for your target group at regular intervals. But what if your stream of ideas runs dry and you have no clue of how to engage with your community? Here are 10 […]


Paul Kubalek, Saalbach: “Building Authenticity through Social Media Storytelling”

In our latest eBook about Social Media Content “The Art of Social Media Content Creation” we’ve included an interview with Paul Kubalek, Digital Manager at Saalbach Tourist Board. Read the whole interview below and find out how Paul is using Social Media and Storytelling to attract people to their destination without being salesy, how Saalbach […]


Becky Shindell, SEMrush: “Originality – A Core Attribute of Social Media Content”

In our latest eBook about Social Media Content “The Art of Social Media Content Creation” we’ve included an interview with Becky Shindell, Social Media Marketing Managerin at SEMrush. Read the whole interview below and find out how Becky is using Social Media to engage with potential customers, how SEMrush creates original content for social media […]


How to Brainstorm and Manage Ideas for your Social Media Content Plan

In this blog post we’re going over 7 of the most effective brainstorming techniques to manage your Social Media Content Plan. In addition, we’re exploring several tools that can facilitate brainstorming and managing your content ideas. Read on to find out which techniques and tools best fit your context. When wanting to tell a story for […]


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