Tag Archives: Social Media Psychology

Free eBook: How To Leverage Psychology for Smarter Social Media Marketing

Consumers build brands. Therefore, it comes as no surprise that companies need to go the extra mile in order to nourish their perceptions and expectations with trustworthy brand experiences. In order to acknowledge at all times the current and potential needs of their audience, companies have turned to human psychology and how this impacts consumer […]

Why Do People Share, Like and Favourite on Social Media?

People like to interact with content. In a single minute, we send out 347,000 tweets; like 4,166,667 pieces of content on Facebook; like 1,736,111 photos on Instagram; and upload 300 hours of new video on YouTube. Given that psychology has always been interested in finding answers to questions of why we behave the way we […]


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