Word of mouth holds a lot of power. The thing is, the internet has given people a megaphone that they can use to make themselves heard. Whether your brand is on Facebook, Youtube, Twitter, etc., understanding the mechanisms of video sharing across your social networks is crucial to crafting a successful marketing campaign. On social […]
Snap Inc. may have lost Inc.’s 2016 Company of the Year title to Riot Games, but we still believe that it’s among the brands that made the most impact on the world this year. The company went through a rebranding, got into wearables, and launched plenty of features to etch itself in people’s minds for […]
Video marketing entails numerous techniques that make your content more appealing to both search engines and your audience.
Initially developed as a solution for celebrities using the Mentions app to stay in touch with their fans, Facebook Live has now been available to the masses for some time. Basically, Facebook Live can be used by all users and Pages to keep friends and followers updated in a more engaging way. But how does […]
Image source: Pixabay What businesses need to know when considering going for a video marketing strategy Marketing professionals have named 2015 “The Year of Video Marketing,” as more and more businesses are set to find ways to use this channel in order to reach customers. Not only do videos stand out on social media, they […]
Video is increasingly becoming one of the most powerful online tools for businesses, especially when it’s coupled with social media and quality content. Cisco Systems predicted in a June 2014 report that video would account for between 80% and 90% of global consumer internet traffic by 2018. The fact that videos usually require more time […]