Messengers have long played a central role in private communication, with providers increasingly targeting companies. With its Business App, WhatsApp wants to make it easier for small and local companies in particular to communicate with customers and open up new avenues for successful marketing. We took a closer look at WhatsApp Business and checked out […]
It’s been a while since we’ve had some major announcement on product updates here on the blog (we regularly post smaller improvements on Facebook, Twitter and of course http://status.swat.io). So, you might ask: has the Swat.io development team been on hiatus? Obviously, the answer is a loud and clear “no”, as I’m going to prove with this extended update […]
WhatsApp broadcast lists are being used by an increasing number of media outlets for newsletter-like content distribution. WhatsApp was launched in 2009 as a mobile messaging app allowing users to communicate via free, SMS-like messages. The app initially gained popularity because it represented a way of avoiding SMS charges. Users can also send images, audio […]
Reaching out to your audience on the most relevant channels can be a struggle, especially nowadays, when people demand instant feedback, simplicity and solid interaction – especially, in terms of customer service. Two-ways brand communication has always been a challenge because it usually requires companies to invest both time and money into effectively engaging with […]
Broadcast & Private messaging – starting today, companies can finally integrate WhatsApp with their existing social media content- & customer service processes seamlessly!
Image source: Pixabay What social customer service channels will you be using in the future? Many companies still have work to do regarding social media customer service. They either don’t have a presence on any social channel or have one that is inconsistent and marketing-based. A large part of those companies that do provide effective […]
Which channels are a must when it comes to social media customer service? Social media gives businesses a “transparent” effect that no other communication medium can achieve and that can make a huge difference when it comes to customer service. Your interactions are automatically made public via social media – even if you’re still following […]